OptinMonster is a lead generation platform with popups, floating bars, and Exit-Intent® targeting. See features, 700+ templates, and pricing plans.
OptinMonster is a conversion optimization and lead generation platform used to grow email lists, capture leads, and reduce cart abandonment on websites. It offers a no-code, drag-and-drop campaign builder with 700+ templates for building lightbox popups, floating bars, fullscreen welcome gates, sidebar forms, slide-in toasters, content lockers, countdown timers, and gamified spin-to-win/coupon-wheel campaigns.
Campaigns can be targeted using Exit-Intent® technology (which detects when a visitor is about to leave), page-level targeting, scroll and time triggers, inactivity sensors, referrer detection, geolocation, and cookie-based retargeting. The platform includes MonsterLinks (two-step optins from any link), Yes/No multi-step campaigns, and dynamic text replacement for on-page personalization.
On the optimization side, OptinMonster provides a conversion analytics dashboard, revenue attribution tracking, A/B split testing, TruLead lead verification, and AI-powered copywriting suggestions. It connects to 50+ email service providers and CRMs, plus Zapier, webhooks, and a developer API for custom integrations. Higher plans add sub-accounts, custom branding, and Okta SSO for agencies and larger teams managing multiple sites.