Opttab tracks and improves brand visibility in ChatGPT, Gemini and Perplexity. Review of features, integrations and pricing from $25/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Opttab is an AI visibility and Generative Engine Optimization (GEO) platform. It helps brands see how AI models such as ChatGPT, Gemini, Perplexity and Google AI Mode describe them, and what to change so they are mentioned and cited more often.
The company launched in September 2025. It says it started because businesses were being judged by AI systems with no clear way to measure that visibility, and traditional SEO tools were not built for AI answers.
Opttab says more than 1,000 brands and teams have used it. Beyond monitoring, it now spans content generation, bot-ready pages, AI commerce tools and AI advertising.
Setup starts with a brand URL and a selection of relevant prompts. Opttab then runs those prompts across AI platforms and collects the responses, tracking when a brand is mentioned, which sources are cited, how sentiment reads and how visibility compares with competitors.
From there the platform follows a loop: discover an AI visibility gap, generate suggested content, then deploy or publish the changes. Automated workflows are meant to scale that implementation.
Data can also flow outward. Opttab connects to tools such as GitHub, Cursor and Zapier, and exposes an MCP server so AI assistants can answer questions about visibility scores and trigger actions.
The core is AI visibility tracking, with visibility score and sentiment by model, share of citations, and prompt volume. Citation discovery shows which sources, from Reddit and Wikipedia to YouTube and Quora, influence answers about a brand.
On the optimization side, Content Studio generates GEO/AEO-ready content and compares existing pages with tracked AI responses. AXP / Bot Pages build an AI-optimized version of a site, and Agent Analytics reports which AI crawlers visit and whether that turns into traffic.
Opttab also offers AI Commerce for product feed optimization and agentic checkout readiness, AI Ads for campaigns across ChatGPT, Gemini and Perplexity, and a website builder for small businesses.
Opttab is an AI visibility and Generative Engine Optimization (GEO) platform. It helps marketers track and improve how their brand appears in AI-generated answers, with tools for content, analytics, commerce and ads.
Annual billing is $25/month for Lite, $84/month for Starter and $415/month for Growth. Monthly billing is $29, $99 and $499. Enterprise pricing is custom.
Yes. The pricing page lists a 7-day free trial for Starter and Growth, and the site promotes a 7-day trial with a free start. No permanent free plan is shown.
Lite tracks ChatGPT and Gemini. Starter covers 8 models, and Growth and Enterprise cover 10, including Perplexity, Claude, Google AI Mode, Grok, DeepSeek, Mistral, Copilot and Meta AI.
Listed integrations include Shopify, WordPress, Wix, Google Analytics, Google Search Console, Zapier, GitHub, Cursor, Looker Studio, Cloudflare and Google Merchant Center. It also offers an MCP server and API.
It suits SEO and content teams, agencies, SaaS companies, brand teams, ecommerce retailers and local businesses that want measurable visibility in AI search.
Enter your brand's URL and select relevant prompts. Opttab then collects insights from AI responses and suggests actions. A free visibility report is also offered as a preview.
Agencies are listed as a target audience. Plans include multiple workspaces (2 on Starter, 5 on Growth, 10+ on Enterprise) and unlimited users, which suit multi-brand tracking.