Osum is an AI market research tool that builds SWOT, persona and competitor reports from a URL. Plans start at $39.99/month billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Osum is an AI-powered market research tool that produces detailed reports on any product or business. Instead of assembling competitor and customer research by hand, a user supplies a URL and receives a structured report that the company says arrives in seconds. The site positions this as a replacement for slow, expensive research that relies on outdated sources.
The reports cover SWOT analysis, market size and growth, buyer personas, product reports, growth opportunities and more. Osum says it works for emerging companies, products and market trends across any industry. Its stated aim is to let users spend less time gathering information and more time on strategy and execution.
The workflow has three steps according to the website. The user enters a product or business URL, the Osum AI engine carries out the research and analysis, and the user reviews the resulting insights. There is no setup or data upload described, which keeps the process short.
On accuracy, Osum states that it uses proprietary sources that are reviewed, improved and updated regularly, along with real-time and historical data from millions of websites and online platforms. Its AI algorithms process this data into reports meant to be easy to read. The sources do not describe independent accuracy testing, so users should check key findings themselves.
A full report is divided into categories. Foundational sections include a SWOT analysis and market sector research covering market size, consumer behavior, customer segmentation and the regulatory landscape. Business analysis covers market positioning, brand perception, viability and risks, while the product audit adds unique selling points and product-market fit.
Customer sections are a distinguishing area. They include buyer personas, psychographics, sociotypes, pain points, work habits, a day in the life, The Mom Test, buyer journeys, user stories and sales prospect profiles. Further sections cover investor pitch drafts, growth strategies, content and SEO recommendations, and OKR suggestions for eleven departments.
Osum is an AI market research tool that generates reports on any product or business from a URL. Reports include SWOT analysis, buyer personas, competitive research and growth opportunities.
Osum plans are billed annually and listed at $39.99/month (Pro), $99.99/month (Expert), $199.99/month (Business) and $1,999.99/month (Enterprise). The site states a 60% saving for annual payment.
The sources do not show a free plan or a free trial. Paid plan buttons read Try Now and Get Started, so check the sign-up flow for current terms.
Osum targets investors, entrepreneurs, business owners, marketers, agencies, small teams, consultants and freelancers. It suits people who need quick competitor and customer research.
Reports can include SWOT analysis, market size and growth, business analysis, buyer personas, product reports, investment initiatives, growth strategies, content and SEO recommendations and OKR suggestions. Available sections depend on the plan.
The sources name no integrations. Reports can be exported as PDFs, and the Enterprise plan includes SAML single sign-on.
Osum states that small teams, freelancers and consultants can use it to save research time. The Pro plan covers one user at $39.99/month and Expert covers three users at $99.99/month.
Osum says it uses proprietary sources that are reviewed and updated regularly, plus real-time and historical data from millions of websites and online platforms. The sources do not give further detail.