Overlap turns long videos into captioned clips and posts them to accounts you own. Pricing is CPM-based, $0.50 to $2.50 per 1,000 views, with a monthly cap.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Overlap is an AI video clipping and publishing platform that turns long videos into edited, captioned clips. It runs performance-priced clipping campaigns on social accounts the customer owns. The product handles clip selection, editing, formatting, approval workflows, publishing and reporting, while the customer keeps the accounts, followers, posts and performance data.
The company behind it is listed as Vastly, Inc. Its site reports more than 1M clips created and highlights case studies from iHeartMedia, Elvis Duran and the Morning Show, Playback, Stable, Thursday Labs, Power 105.1, Leland and How I Write. These figures are the company's own claims and were not independently verified.
Setup takes three inputs. Teams link the social accounts a campaign publishes to, set brand guidelines such as the visual system, caption voice, logo placement and review rules, and define a monthly budget. Overlap then connects to a drive, channel or feed where long-form content already lives and watches for anything new.
From there an agent detects uploads, cuts clips, applies the brand kit and publishes on its own schedule. Every clip lands in an editor first, so people can recut, reframe, rewrite captions or drop it. Post results feed back to the agent, which favors the clip styles audiences watch. The site says most teams produce clips the same day.
The core feature is AI clip selection and editing, producing captioned vertical clips from long videos. Styling rules control how a clip opens, how it is captioned, how tightly it is cut and which persona writes the post, and every agent inherits them. A social calendar shows items that need approval, are scheduled, or have posted across connected handles.
Publishing covers TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky from one queue, with export available for anywhere else. There is no account limit, and billing is not based on agent count. Analytics and reporting are included, and views are counted from each platform's own analytics on posts published to the customer's accounts.
Overlap is an AI video clipping and publishing platform. It runs performance-priced clipping campaigns on social accounts the customer owns, handling clip selection, editing, formatting, approvals, publishing and reporting.
Customers set a monthly ceiling and agree a CPM between $0.50 and $2.50. Spend equals delivered views divided by 1,000 times the CPM, capped at the ceiling. The site lists no production fees or minimum deliverables.
The reviewed pages do not mention a free plan or free trial. They offer a demo booking and a campaign planning conversation with the Overlap team.
Overlap publishes to TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. Clips can also be exported to publish anywhere else manually.
The customer does. Handles, followers and every post belong to the brand, posts are not taken down when billing stops, and accounts are not repurposed for other advertisers.
Yes. Every clip lands in an editor before it is published, where it can be recut, reframed, recaptioned or dropped. The social calendar also flags items that need approval.
Long videos with people talking, such as podcasts, interviews, livestreams, webinars, launch events and panels. The site says sources with many watchable moments perform better than those with a few.
Views come from the platforms' own analytics on posts published to the customer's accounts. The site says every view is organic and a clip that was never posted is never billed.