Palazzo stages rooms with real, shoppable furniture for real estate and furniture brands. Spaces plans start at $50/month. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Palazzo is an AI platform that places real, purchasable furniture into room photos. It is sold as three products: Spaces for real estate virtual staging, Showcase for shoppable room visualization on furniture retail sites, and Studio for AI product photography. The company's stated approach is that every piece in every room is a real product with a real SKU, not generated furniture that does not exist.
Palazzo was co-founded by Raffi Holzer, who previously founded the construction technology company Avvir, and Venus Williams of V Starr Design. The site lists coverage in Furniture Today and Fast Company, and says Palazzo was a finalist in Inman's Pitch Battle in July 2026.
With Spaces, a user uploads a photo of any room, empty or furnished. Palazzo clears what is there and restages it with furniture in under 60 seconds, keeping the same walls, windows and layout. Uploads are JPG or PNG, and downloads are high-resolution JPG intended for MLS, Zillow, Realtor.com and print.
Showcase and Studio work from a brand's own catalog feed, including SKUs, images, pricing and availability. The company says no 3D models, CAD files or 3D scanning are needed, only product images. Showcase places those products in the shopper's own room, while Studio generates lifestyle scenes for each SKU and colorway.
Spaces includes nine design styles, among them Mid Century Modern, Urbanology and Modern Refinery, and can restyle occupied rooms. Furniture is shoppable: through Showcase, buyers can click an item to see the brand, price and where to buy. Higher plans add shared workspaces, team analytics, a branded interface, white label and a custom domain.
Showcase combines three modules. Stylist recommends a full room from catalog products, Vinci answers shopper questions and recommends products, and Showcase itself visualizes items in the shopper's space. Studio replaces or extends a photo shoot, and the site compares its output to a traditional shoot costing $300 to $1,000 per product.
Palazzo is an AI platform that places real, shoppable furniture into room photos. It has three products: Spaces for real estate virtual staging, Showcase for shoppable room visualization, and Studio for AI product photography.
Spaces starts at $50 per agent per month for unlimited staging. Growth is $349 per month for up to 10 agents and Pro is $750 per month for up to 25 agents. Scale, multifamily and builder pricing is custom, and Showcase and Studio pricing is not published.
Yes, for Spaces. Solo agents can start a free trial on Starter with no credit card. Team, Pro and Scale plans, multifamily, and Showcase and Studio start with a demo.
Palazzo says its furniture comes from real catalogs, so every piece is a real product. It states that other major platforms use AI-generated furniture that does not exist and cannot be purchased.
Yes. Upload a photo of the occupied room and Palazzo removes dated or cluttered items, then restages it with curated furniture. The site calls this one of the most common use cases.
According to Palazzo's FAQ, every major US MLS requires disclosure of virtually staged photos. Common methods are a caption, a note in the description or a watermark.
No. Showcase and Studio work from the product images and catalog feed a brand already has, including SKUs, pricing and availability. No 3D scanning or CAD files are needed.
It suits real estate agents, brokerages, multifamily operators and builders who stage listings, and furniture retailers and brands that want shoppable room visualization or lifestyle photography.