Pencil is an AI platform for marketing teams: multi-model generation, ad launch and governance. Plans from $11/month billed annually; Pro is custom.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Pencil is an AI platform for marketing teams that brings text, image, video and ad creative generation into one workspace. The company calls it an AI operating system for marketing. It aggregates models from providers such as OpenAI, Google, Adobe, Runway and Stability AI, so teams can pick the right model for a task instead of depending on one vendor.
The product is sold as Pencil, with self-serve Core and Growth plans, and Pencil Pro for enterprises. The pricing page says more than 35,000 teams have made over 2,000,000 ads with it. Named customers on the site include Unilever, Salomon, William Grant & Sons, Barilla and Japan Airlines.
The homepage demo shows a prompt-driven flow. A user writes a text brief, attaches visual references such as a subject or a framing reference, and runs a generation step for images or video. A follow-up prompt can ask for the same characters and wardrobe in a new composition and camera angle.
Behind this sits an orchestration layer. The integrations page says the best model is selected per task and new models are added automatically. Teams can use pre-made agents, create their own, or build multistep agentic workflows. Generations are counted each time a user interacts with an AI model to create something.
Core capabilities include multi-model generation of text, images, video and ad creatives, plus custom agents and bulk generation from feeds across audiences, markets and products on Pro. The navigation also lists Scribble, Workflows and Canvas, and a news item says Pencil launched Scribble to orchestrate AI for marketers.
For launch and measurement, Pencil supports launching and tracking ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. After ad accounts are connected, users see results dashboards and creative insights. Governance features include SOC 2 Type II audited controls, a no-train policy, full IP ownership, role-based access and brand safety controls.
Pencil is an AI platform for marketing teams that aggregates AI models from providers such as OpenAI, Google, Adobe, Runway and Stability AI. It generates text, images, video and ad creatives, and adds enterprise governance controls and ad launch tools.
Core is $14 per month billed monthly or $11 per month billed annually, with 50 generations per month. Growth is $55 monthly or $44 per month billed annually, with 250 generations. Pro has custom pricing.
The pricing page does not show a free plan or free trial. It lists Get Started buttons for Core and Growth, and Get a Demo for Pro.
In most cases, a generation is each time a customer interacts with an AI model to generate something. Most subscriptions include a set number of generations per month.
Pencil lists ad platforms including Google Ads, DV360, CM360, YouTube, LinkedIn Ads, TikTok Ads and Meta. It also lists Bynder, Orange Logic, Monotype and GWI as generally available, with Adobe Workfront, Target and Foreplay.co in closed beta.
Pencil states it holds SOC 2 Type II audited controls, a no-train policy so data never trains its models, and full IP ownership of what users create. Pro plans add data ring-fencing, AI governance controls and role-based access controls.
Yes. Pencil includes pre-made agents for common marketing use cases, and users can create their own agents or orchestrate multistep agentic workflows.
Core is aimed at solo entrepreneurs and Growth at fast-growing teams, both with public prices. Small teams should check the generation limits, 50 on Core and 250 on Growth, against their expected volume.