Pictory is an AI video generator that turns scripts, URLs and slides into videos. Plans start at $25/month billed annually, with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Pictory is an AI video generator and video agent for people who need videos but do not want to film or edit on a timeline. A user can start from a one-line idea, a script, an article, a blog URL, a PowerPoint deck, a set of images, an audio file or a screen recording.
Pictory 3 is the company's AI video agent experience. The agent plans the script and scenes, and the user reviews and refines the result. Pictory describes the product as removing cameras, filming and timelines from the process.
The site reports a 4.6/5 average rating on G2, a Capterra Best Ease of Use award for 2025, and more than 20,000 teams and institutions using the platform.
Pictory describes a four-step flow. First, the user describes the video: topic, audience, purpose and length, plus any source files or URLs. Second, the user answers setup questions about voiceover, visual sources, aspect ratio, layout preset and brand kit.
Third, the agent produces a script and scenes that the user can review and correct before a preview is generated. Fourth, the user refines the result by chatting with the agent or opening the editor, then selects Generate video and downloads the file.
Pictory states that anything can be changed before download. Its documentation breaks the workflow into seven steps, from brief to final preview, with review points along the way.
Pictory covers creation, editing and scaling. On the creation side it supports idea, script, URL, document, PDF, PowerPoint, audio, image and screen-recording inputs. AI Studio generates images and video clips with sound, extends clips, produces up to four versions at once and keeps characters consistent through reference images.
For editing, users can work scene by scene or edit the transcript to edit the video, including removing filler words. Captions are synced and styled to the brand, and translation covers captions and voiceover. Voices come from ElevenLabs, and avatars include stock and custom options.
For scaling, Pictory offers brand kits, team workspaces with shared projects, stock media from Getty Images and Storyblocks, workflow automation through Make and Zapier, and a Video API.
Pictory is an AI video generator and video agent. It turns prompts, scripts, URLs, PowerPoint files, images and audio into videos with scenes, voiceover and captions.
Paid plans start at $25 per month billed annually for Starter, or $29 billed monthly. Professional is $35 per month billed annually and Teams is $119. Enterprise pricing is custom.
Yes. Pictory offers a 14-day free trial with 300 credits and no credit card required. It allows up to 3 videos, 720p export and includes Pictory branding.
Pictory accepts text, ideas, scripts, URLs, blog posts, documents, PDFs, PowerPoint files, images, audio and screen recordings. It also generates images and video clips in AI Studio.
Pictory works with Make and Zapier for workflow automation and offers a Video API. It uses ElevenLabs for voices and Getty Images and Storyblocks for stock media.
Pictory suits marketers, educators, L&D teams, social media managers and agencies that need to produce videos regularly without filming. Teams can share projects and brand kits.
The Starter plan covers one user with all AI features at $25 per month billed annually. Small businesses with modest volume can use it, but higher volume or multiple users may need Professional or Teams.
Credits are the shared currency for AI usage-based features, held in one common pool. Annual plans grant all credits upfront, and the number of credits rises with each plan tier.