piggy Review, Pricing & Features

Piggy is an all-in-one loyalty platform with rewards, automations, email marketing and digital cards. See features, pricing ($79-$849/mo) and who it's best for.

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Category
Marketing
Pricing
Paid, from $79
Verified
Not yet
Last updated
August 15, 2026
IntegrationsSaaSSMBFree TrialSubscriptionAutomationAPIWhite LabelShopify Integration

Piggy is a loyalty and engagement platform built to help brands grow revenue by rewarding customers and employees while automating the marketing that keeps them coming back. At its core sits a flexible rewards engine where businesses design digital and physical rewards, set up point-earning rules, gamification, tiers and multipliers, and manage everything from a single data-driven dashboard. Around that engine, Piggy layers a full marketing toolkit: automations that trigger campaigns based on customer behavior, built-in email marketing with a visual editor, CRM-style member profiles and segmentation, and custom forms and widgets to capture data and grow program enrollment.

What sets Piggy apart is how it meets customers wherever they are. Its Touchpoints product delivers loyalty at customers' fingertips through digital loyalty cards, wallet passes, branded web pages and white-label apps, so members can join, check balances and redeem rewards without friction. The platform connects to the systems brands already run through integrations with POS, HR and eCommerce tools, a dedicated Shopify app, and an open API for custom builds. This makes it equally relevant to a single hospitality location, a growing retail chain, or an enterprise operating across multiple channels and markets. Brands such as Yoghurt Barn and Takumi use Piggy to unify loyalty across every touchpoint. With plans that scale from a starter tier for brands getting started up to enterprise deployments, Piggy positions itself as the operating system for customer loyalty, combining rewards, automation and email into one platform rather than stitching together separate point tools.

Key Features

Pros & Cons

Pros

  • Combines loyalty rewards, marketing automation and email into one platform instead of separate tools
  • Flexible rewards engine with points, tiers, multipliers and gamification
  • Meets customers across channels via digital loyalty cards, wallet passes and white-label apps
  • Connects to POS, HR and eCommerce systems, with a dedicated Shopify app and an open API
  • Plans scale from small single-location brands up to multi-channel enterprises, and free trials are available

Cons

  • The broad rewards, automation and email feature set can carry a learning curve for smaller teams
  • Higher Pro and Enterprise tiers may be a stretch for very small businesses
  • Enterprise pricing is custom-quoted and not publicly listed
  • Shopify billing scales with order volume, so costs can rise for high-volume stores

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