Piggy is an all-in-one loyalty platform with rewards, automations, email marketing and digital cards. See features, pricing ($79-$849/mo) and who it's best for.
Researched and fact-checked by Bartu Cavusoglu · Updated August 15, 2026
Piggy is a loyalty and engagement platform built to help brands grow revenue by rewarding customers and employees while automating the marketing that keeps them coming back. At its core sits a flexible rewards engine where businesses design digital and physical rewards, set up point-earning rules, gamification, tiers and multipliers, and manage everything from a single data-driven dashboard. Around that engine, Piggy layers a full marketing toolkit: automations that trigger campaigns based on customer behavior, built-in email marketing with a visual editor, CRM-style member profiles and segmentation, and custom forms and widgets to capture data and grow program enrollment.
What sets Piggy apart is how it meets customers wherever they are. Its Touchpoints product delivers loyalty at customers' fingertips through digital loyalty cards, wallet passes, branded web pages and white-label apps, so members can join, check balances and redeem rewards without friction. The platform connects to the systems brands already run through integrations with POS, HR and eCommerce tools, a dedicated Shopify app, and an open API for custom builds. This makes it equally relevant to a single hospitality location, a growing retail chain, or an enterprise operating across multiple channels and markets. Brands such as Yoghurt Barn and Takumi use Piggy to unify loyalty across every touchpoint. With plans that scale from a starter tier for brands getting started up to enterprise deployments, Piggy positions itself as the operating system for customer loyalty, combining rewards, automation and email into one platform rather than stitching together separate point tools.
Key Features
Rewards engine — Create digital and physical rewards with point-earning rules, tiers, multipliers and gamification, all managed from a single data-driven dashboard.
Automations — Trigger campaigns automatically based on customer behavior to scale engagement and keep members coming back.
Email marketing — Design and send data-driven email campaigns with a built-in visual editor tied directly to loyalty data.
Member profiles & CRM — Build enriched member profiles and segment your audience for targeted loyalty and marketing.
Forms & widgets — Capture customer data and grow program enrollment with custom forms and embeddable widgets.
Touchpoints — Deliver loyalty at customers fingertips through digital loyalty cards, wallet passes, branded web pages and white-label apps.
POS, eCommerce & API — Connect to POS, HR and eCommerce systems, use a dedicated Shopify app, and build custom workflows with an open API.
Pros & Cons
Pros
Combines loyalty rewards, marketing automation and email into one platform instead of separate tools
Flexible rewards engine with points, tiers, multipliers and gamification
Meets customers across channels via digital loyalty cards, wallet passes and white-label apps
Connects to POS, HR and eCommerce systems, with a dedicated Shopify app and an open API
Plans scale from small single-location brands up to multi-channel enterprises, and free trials are available
Cons
The broad rewards, automation and email feature set can carry a learning curve for smaller teams
Higher Pro and Enterprise tiers may be a stretch for very small businesses
Enterprise pricing is custom-quoted and not publicly listed
Shopify billing scales with order volume, so costs can rise for high-volume stores