Pipe (pipe.com) offers embedded capital and revenue-based financing for SaaS and platforms. Explore features, pricing model, and alternatives.
Pipe began in 2019 as a marketplace where SaaS companies could sell their future recurring revenue to institutional investors for immediate, non-dilutive cash, earning it comparisons to a 'trading platform for revenue.' The company grew quickly, becoming a unicorn within two years of launch.
The business has since shifted toward embedded finance: rather than positioning itself primarily as a direct-to-founder marketplace, Pipe now focuses on powering financing features inside other software platforms, letting vertical SaaS providers and marketplaces offer capital to their own end customers under their own brand.
Pipe's core embedded product, Capital, uses a partner platform's existing transaction and revenue data to generate pre-approved financing offers for small businesses, with repayment structured around future sales rather than fixed monthly loan payments.
Because the financing is embedded, partner platforms can present capital offers directly inside the software their customers already use, without redirecting them to a bank or a separate lending application, which Pipe positions as improving retention and creating a new revenue stream for the partner.
Pipe does not publish self-serve pricing. Commercial terms, including fee structures for platform partners and financing terms for end businesses, are negotiated directly with Pipe's sales team on a custom basis.
Historically, when Pipe operated as a revenue-trading marketplace, it charged fees to both sides of a trade (reported at roughly 1% each); its current embedded-finance economics are shared between Pipe and its platform partners and are not publicly disclosed.
Pipe provides embedded financial tools, primarily revenue-based capital, that software platforms can offer directly to their business customers under their own brand.
That was Pipe's original 2019 model. The company has since evolved into an embedded finance provider, with its Capital product now built for platform partners rather than a standalone trading marketplace.
Pipe's direct customers are vertical SaaS companies, payment facilitators, and marketplace platforms; the small and mid-sized businesses on those platforms are the ultimate recipients of the financing.
Pipe does not publish pricing. Commercial and financing terms are custom and negotiated directly with Pipe's team.
Pipe was founded in 2019 by Harry Hurst, Josh Mangel, and Zain Allarakhia.
Pipe is headquartered in Miami, Florida.
Alternatives in the revenue-based and embedded financing space include Capchase, Clearco, Uncapped, and Stripe Capital.
Yes. Pipe raised over $300 million and reached a reported valuation of about $2 billion in 2021, becoming a fintech unicorn.