Pixelcut is an AI photo and video editor for product images, ads, and background removal. Free plan, paid plans from $8/month billed yearly.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Pixelcut is an AI photo and video editor focused on product photography. It combines background removal, upscaling, retouching, image generation, and video generation in a single workspace that runs on the web, iOS, Android, and through an API. According to the company, more than 70 million sellers, creators, and brands use it, and it processes over 1 billion images per year.
The company was founded in 2020 by Dominique Yahyavi and Prasanth Veerina and is headquartered in Oakland, California. It began as a set of separate AI editing tools and grew into one workspace for editing and generating images and video. Pixelcut briefly rebranded to Pixa in February 2026 and returned to the Pixelcut name in May 2026, with the same app, accounts, and team.
Pixelcut offers two ways to work. The first is a set of single-purpose tools, such as Background Remover, Magic Eraser, Image Upscaler, Change Background, and Uncrop, which users open and apply to a file directly. The second is the Creative Agent, which takes a plain-language prompt, plans the steps, and runs them on the user's behalf. The company says the agent picks the best model for each step.
For generation, Pixelcut connects to third-party models such as Nano Banana Pro and Sora 2, and its pricing page lists many more image and video models from providers including Flux, Kling, Veo, and Seedance. Use of these models draws on a monthly credit balance, while core tools such as background removal are described as free to try. Developers can also reach these functions through the API.
Background removal works on both images and video and uses proprietary models. Upscaling reaches up to 16x resolution, with a choice of models including Topaz. Expand extends an image beyond its original frame, Retouching and generative fill erase or edit parts of a photo, and a Shadows tool generates shadows. Batch editing applies one edit across hundreds of files at once, and the About page cites up to 10,000 images.
For brand work, Pixelcut offers AI Actors and Personas that stay consistent across images and videos, plus AI Product Photos, Product Showcase scenes from a prompt or template, AI Ads, and AI UGC videos with talking creators. These tools are aimed at sellers who need a full set of product visuals without a studio, and they sit alongside the everyday editing tools in the same workspace.
Pixelcut is an AI photo and video editor focused on product photography. It offers background removal, upscaling, retouching, and image and video generation in one workspace. It runs on the web, iOS, Android, and through an API.
Pixelcut has a Free plan at $0, Pro at $10 per month ($8 per month billed yearly), and Business at $30 per month ($24 per month billed yearly). Choosing yearly billing saves 20%.
Yes. The Free plan includes limited background removal, limited upscaling, and export without a watermark. The company also says core tools such as background removal, upscaling, Magic Eraser, and Uncrop are free to try with no sign-up.
Credits are used when creating or editing images and video with certain advanced AI models, particularly those from third-party partners. Pro includes 600 credits per month and Business includes 3,600. The pricing page lists how many images or videos each model allows.
Yes. The Pixelcut API lets developers add background removal, upscaling, and image generation to their own products. There is also a dedicated integration for Claude for generating and editing images inside it.
Yes. Pixelcut has apps for iOS and Android and also works in mobile and desktop browsers.
The company markets it to small businesses, sellers, and creators who want marketing and product visuals without a designer or studio. Pro covers a 3-person team and Business covers 10 people, with a commercial license on both.
Yes. Pixelcut briefly rebranded to Pixa in February 2026 and returned to the Pixelcut name in May 2026. It is the same app, account, and team, and previous creations carry over.