Ploy is an AI marketing platform that builds sites, identifies visitors and automates SEO and outreach. Free plan, paid plans from $50/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Ploy is an AI marketing platform built around the company website. It designs and builds pages from a brand's existing look and voice, then stays active after launch, handling SEO, AI-search visibility, analytics, copy and outreach. The company's pitch is that a website should work as a growth engine rather than stop changing the day it goes live.
The product is divided into three areas. Ploy Web builds and optimizes pages, Ploy Grow identifies visitors and manages outreach, and Ploy Ads creates and attributes ad campaigns. According to the homepage, all three act on what the others find.
Ploy announced a $27M seed round, and its site lists customer logos including Leadbay, Taiga, Volca, Once, Raspire, Indie Health, CodeCrafters, Datost, Hex, TNT Growth and Tonik.
A new site starts in one of two ways. Ploy can read an existing URL, which it calls a slurp, and extract the brand's structure, identity and design tokens. Or it can co-design a new brand with the user. Ploy then builds pages on its own component library and design tokens in code, so refinements to the brand carry across the site.
After launch, Ploy's agent runs what the company calls a Monitor-Act-Surface loop. It monitors traffic, SEO and AEO rankings, visitor data and competitor sites. It acts by drafting pages, running Ploybooks and proposing copy or layout changes. It surfaces named visitors, ranking shifts and recommended next steps.
Ploy's FAQ says the agent proposes and the user approves, so nothing ships without sign-off.
On the search side, Ploy includes keyword research, rank tracking, competitor term lookups and on-page scoring. It also tracks where a site is cited in AI search and adds AEO-formatted schema to pages. Analytics combine server-side capture, which ad blockers cannot drop, with client-side heatmaps and click-level events.
For revenue teams, Ploy identifies the companies behind visits, ranks them by ICP fit and stages reviewable Gmail drafts. It can also queue paced LinkedIn outreach from the user's own account. Private ABM pages can be built for one named account.
Ploybooks package these tasks into repeatable workflows, such as competitor comparison pages, a weekly SEO audit, programmatic SEO and CMS migration into PloyDB. Developers can sync a site with GitHub and edit code locally.
Ploy is an AI marketing platform that builds a company's website and then keeps optimizing it. It covers page building, SEO and AI-search optimization, analytics, visitor identification, account-based marketing and outreach.
Ploy has a Free plan at $0, Starter at $50 per month, Pro at $300 per month and custom Enterprise pricing. Annual billing saves 20%, bringing Starter to $480 per year and Pro to $2,880 per year.
Yes. The Free tier requires no credit card and includes 500 credits per day, up to 2,000 credits in total.
Credits are spent while Ploy is actively building or editing a site. A live site serving traffic uses very little. Image, code and document generation, planning, visitor enrichment and Ploybooks all draw from one balance.
Yes. Ploy identifies the company, and often the person, title and LinkedIn profile, behind visits. It can push named accounts into Attio or HubSpot. Starter includes 50 enrichments per month and Pro includes 1,000.
According to Ploy's FAQ, the agent drafts and proposes changes and waits for the user's approval before anything goes live.
Ploy lists integrations including HubSpot, Attio, Salesforce, GitHub, Gmail, Google Analytics 4, Google Search Console, Google Ads, Meta Ads, LinkedIn, Figma, Slack, Notion and Semrush. HubSpot and Attio are on Pro, and Salesforce is on Enterprise.
No. Ploy states that it does not use customer data to train AI models on any plan, including Free, self-serve paid plans and Enterprise.