Ikvala Popups is a no-code popup and notification-widget builder with 38+ templates, gamification, exit-intent triggers, and a free plan for e-commerce and…
Category
Marketing
Pricing
Freemium subscription: Free plan covers up to 2,000 monthly visitors, with paid Starter ($15/mo), Dabbler ($29/mo), Believer ($59/mo, most popular), and Influencer ($89/mo) plans scaling visitor limits, domains, and widget features; monthly or yearly billing.
Ikvala Popups (marketed as "Pop by iKvala") is a conversion-optimization product built by Ikvala, an India-based marketing software company. The platform lets store owners, marketers, and SaaS teams add popups and on-site notification widgets to any website via a single script tag, without writing code. It ships with 38+ widget templates spanning gamification (spin-to-win wheels, scratch cards, gift reveals), lead collection forms, promotional banners, and feedback/social-proof widgets, plus exit-intent triggers, A/B testing, real-time visitor targeting, and analytics. Widget activity can be routed to Email, Slack, Discord, or a generic webhook, and the product exposes a documented API for developers. Ikvala positions Popups as one of several products in its lineup, alongside a digital business card tool and a bulk WhatsApp marketing tool, and reports 10,000+ active users and 50 million+ popups displayed to date.
Key Features
No-code popup builder — Drag-and-drop editor for building website popups and notification widgets without writing code, installed via a single script tag.
38+ widget templates — Ready-made widgets spanning gamification (spin-to-win, scratch cards, gift reveals), lead-generation forms, promotional banners, and feedback/social-proof widgets.
Exit-intent & targeting — Exit-intent detection, real-time visitor targeting, and scheduling to trigger the right widget at the right moment.
A/B testing & analytics — Built-in A/B testing plus real-time analytics and impression tracking to measure widget performance.
Team notifications — Routes widget and conversion events to Email, Slack, Discord, or a generic webhook.
Developer API — Documented public API for programmatic access and custom integrations.
Pros & Cons
Pros
Large library of 38+ ready-made widget templates covering gamification, lead capture, and promotions
No-code drag-and-drop editor with a single script-tag install
Free plan available, so small sites can try the product before paying
Notification routing to Slack, Discord, email, and webhooks plus a documented API for custom integrations
Cons
Paid tiers are metered by monthly visitors, so costs can rise quickly for higher-traffic sites
No named enterprise customers or independent case studies are published on the site
Deeper CRM/marketing-platform integrations rely on third-party connectors (Zapier/Integromat) rather than native support