Positive User (formerly Sarbacane) combines email, SMS, WhatsApp and automation for marketing teams. Plans from 15€/month. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Positive User is a CRM and marketing automation platform from Positive. The site states that Sarbacane has become Positive User, so buyers searching for the older name will land on the same product. It is aimed at teams that want to engage contacts by email, SMS, WhatsApp, push, chat and wallet without stitching separate tools together.
The company frames the product as a path from a first newsletter to AI-assisted customer engagement. It reports 45.000 customers, 800,000+ monthly active users and a 4.8 Trustpilot score, and says it has 25 years of experience in Martech with 300+ experts across Europe.
Teams start by organizing contacts in a single database where lists can be stored, filtered and segmented. Sign-up forms and pop-ups capture new subscribers from a website, and double opt-in flows confirm them.
From there, campaigns are built in a drag-and-drop editor or started from a library of ready-to-use workflows. Workflows send personalized messages at defined moments across channels, using real-time data and 360° contact profiles. The use case playbook groups scenarios by acquisition, conversion, upsell, retention and reactivation, so teams can launch a proven flow instead of designing one from scratch.
The channel list is the main draw: email, SMS marketing, WhatsApp, web push, mobile push, live chat and chatbot, and mobile wallet. Email tools include 250 ready-to-use templates, an image database, campaign statistics, A/B tests and scheduled sends on higher plans.
Higher tiers add real-time visitor tracking, website personalization, pop-ups, advanced segmentation, up to 50 forms and 50 landing pages. AI features include the Uma assistant and, on the Marketing Automation Suite, onboarding, design, content creator and training agents. A loyalty program is sold as an add-on, with mobile wallet passes that update points and tiers automatically.
Positive User is a CRM and marketing automation platform that combines email, SMS, WhatsApp, push, chat and wallet messaging with automated workflows. It was formerly known as Sarbacane.
Listed plans start at 15€/month for rapidmail Essential. Campaigns costs 69€/month, the Marketing Automation Suite 199€/month and the Customer Engagement Platform 499€/month, billed annually. Add-ons cost 59€ to 199€/month.
The site shows Start free in its navigation and a Try for free button on each plan. It does not describe the length or terms of the trial in the provided pages.
It suits marketing teams that want to grow from newsletters to multichannel automation. Sales and customer service teams can add their own modules.
It supports email, SMS, WhatsApp, web push, mobile push, live chat and chatbot, and mobile wallet. Which channels are included depends on the plan.
The site describes GDPR-compliant pop-ups and double opt-in flows, and the company states that its infrastructure is made and hosted in Europe. It also reports ISO 27001 certification.
Yes. Campaigns includes the Uma AI assistant, and the Marketing Automation Suite adds AI onboarding, design, content creator and training agents.
Entry plans from 15€/month and a pay-as-you-go single send suit small teams. Growing teams can move to workflow and personalization tiers later.