Potion creates personalized AI videos in your own face, voice and gestures for sales and marketing. Plans start at $39/month with a 7-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Potion is a web-based AI video platform that creates videos using a person's own face, voice and gestures. Users train the system once, then produce new videos by typing a script or by converting existing facecam clips and screen recordings. The company positions the product for sales, marketing, support and user education teams that want video outreach without recording every clip by hand.
The site lists capabilities such as digital avatars, text-to-video conversion, video translations, bulk personalized video generation and screen recording to AI video conversion. Potion states that more than 13,000 companies use it, a figure taken from its own homepage and not independently verified. Testimonials on the site come from sales and marketing leaders, including an executive at SAP.
Setup starts with a training step. According to the Potion FAQ, the AI needs less than five minutes of recording: a one-minute video plus 30 sentences. The homepage says training takes about four minutes. Afterward the AI has learned how the user speaks, emotes and gestures, and it can create videos on that person's behalf with lip-sync and gestures matched to the audio.
To make a video, a user types a script or records a template. For personalization, the template is recorded once, then names or greetings are recorded and saved so no name needs recording twice. Potion generates a version per recipient, usually within a few minutes. Full-length AI videos can run up to five minutes.
Finished videos live on landing pages that can carry custom branding and a custom domain. For email, Potion creates a three-second GIF preview that is inserted into campaign emails, so no attachments are needed. Videos can also be sent through LinkedIn and SMS, and CSV uploads allow thousands of personalized versions to be produced in one pass.
The core of the product is cloning. Potion copies a user's face, voice, gestures and expressions, so videos need no retakes or reshoots. Lip-sync is described as accurate, and the AI chooses gestures through contextual analysis of the speech, the intended emotion and the purpose of the video. The site states support for 29 languages, including regional variants of English, French, Portuguese, Spanish and Arabic.
Around that core sit tools for personalization and delivery. Dynamic backgrounds can include scrolling prospect websites, and screen recordings can be auto-generated with personalized backgrounds. Video pages support custom CTA buttons, calendar embeds, stickers, emojis and GIFs. Video analytics show viewer engagement, and a VSL creator is included on the Personal and Starter plans. The platform is described as SOC2 Type I compliant.
Potion is an AI video platform that creates videos in a user's own face, voice and gestures. It supports text-to-video, bulk personalized video generation, video translations and conversion of screen recordings into AI videos. It targets sales, marketing and support teams.
Potion's Personal plan costs $39 per month per workspace, Starter costs $99 and Professional costs $299. Enterprise pricing is custom and requires contacting sales. The first three plans each come with a 7-day free trial.
Yes. The Personal, Starter and Professional plans each include a 7-day free trial. The site does not describe a permanent free plan.
The FAQ says training needs less than five minutes of recording: a one-minute video and 30 sentences. The homepage says the training step takes about four minutes.
Potion lists more than 50 integrations, including HubSpot, Salesforce, Pipedrive, Apollo, Outreach, SalesLoft, Zendesk, Gmail, Outlook, LinkedIn and Zoom. Zapier webhooks are included on the Professional plan.
Full-length AI videos can be up to five minutes long. Potion notes that shorter videos often perform better in campaigns.
Potion states that its platform is SOC2 Type I compliant. The Enterprise tier also lists data encryption with TLS 1.2.
Potion is best for B2B sales teams, marketers, entrepreneurs and support teams that want personalized video at scale. Its integrations with CRM and outreach tools make it a fit for teams already running email or LinkedIn campaigns.