Prezly is PR software for newsrooms, media contacts, email pitching, and coverage reporting. Plans start at 100€/month with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Prezly is PR software that brings a branded online newsroom, a media contact database, email outreach, and reporting into one platform. The company describes the workflow as Publish, Connect, Pitch, Prove, and builds the product around that sequence.
The help center describes it as the place where a PR CRM meets a press release editor and sender. Teams publish stories and press releases to branded sites, organize contacts, and send those stories by email campaign.
The co-founders began building Prezly after experiencing the problems of sending campaigns to the press at an agency, including no analytics, multimedia stored where journalists could not reach it, and attachments that caused emails to bounce. The product has since widened to cover contact lists and publishing formats from press releases to e-mags.
A team starts by creating a story in the editor and publishing it to its newsroom. The newsroom is a public, branded site where stories stay online and can be found through search, so the work does not disappear after the pitch is sent.
Next, contacts are stored in Prezly with details such as outlet, role, languages, and tags, and can be grouped for targeting. A new campaign selects recipients, adds a subject line, and attaches the story, which is embedded in the email.
After sending, Prezly shows delivered, opened, and clicked figures for the campaign and per contact. Earned media coverage can be added and linked back to the story, so one record connects the pitch, the recipients, and the outcome.
On the publishing side, Prezly provides professionally designed, mobile-friendly newsroom themes, multimedia stories, downloadable media kits, and translation into 60+ languages. Newsrooms can be hosted on your own domain, and journalists can navigate a searchable archive of your press material.
For growth and control, Prezly offers journalist subscribe forms, SEO features so newsrooms appear in Google results, and invite-only newsrooms. Analytics track page views, bounce rate, and what journalists read, search, and download.
Prezly AI connects Claude, ChatGPT, or Gemini to your account so an assistant can find contacts or review campaign results. The company also offers free migration, in which its team helps move contacts, campaigns, press releases, and newsroom content from your current tools.
Prezly is PR software that brings together a branded online newsroom, media contact management, email outreach, and reporting. Teams publish stories, pitch them to contacts, and track engagement and earned coverage in one place.
Essential is 100€ per month and Standard is 250€ per month, both billed annually. Enterprise is custom priced. All plans include unlimited stories and campaigns and full analytics.
Yes. Prezly offers a 14-day free trial with no credit card required. The site does not show a permanent free plan.
No generic journalist database is included. Prezly helps you manage your own media contacts, and a curated media list service is available separately. Book a demo to discuss it.
Yes. Prezly offers free migration covering contacts and media lists, email campaigns and coverage, and press releases and newsroom content. You tell the team what you use today and they help bring it across.
Yes. You can brand your newsroom and send outreach from your own or your client's email domain. On the pricing page, white-label sites and sending from your own domain appear on the Standard plan.
Yes. Prezly AI lets you connect Claude, ChatGPT, or Gemini to find contacts and review campaign results. The company says you stay in control.
Prezly is aimed at PR agencies and in-house communications teams. Its help center also names small businesses, startups, large companies, nonprofits, and freelancers as groups that get the most from it.