promo Review, Pricing & Features

Promo.com is an AI-powered video maker for businesses and agencies, with templates, stock footage, and PromoAI generation. See features, pricing, and pros &…

Category
Marketing
Pricing
Free trial with paid subscriptions starting around $29/month (Basic), $59/month (Standard), and $199/month (Pro) when billed annually, plus a custom-priced Business plan; monthly billing is available at higher rates., from $29
Verified
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Last updated
August 6, 2026
FreelancersAITemplates

Promo.com is a cloud-based video creation platform aimed at small businesses, marketing agencies, and content creators who need professional-looking videos without hiring an editor. The platform's PromoAI assistant can generate and edit videos from chat-style commands, and users can also build videos manually from templates paired with a library of over 275 million royalty-free stock photos and clips (backed by Getty Images licensing). Promo.com supports specialized video types for real estate, ecommerce, restaurants, fitness, Amazon and Airbnb listings, and social formats for Facebook, Instagram, YouTube, TikTok, and LinkedIn, plus a content calendar for planning and direct publishing/scheduling to social channels. Agencies can manage multiple client brands from one account. The company began in 2012 as the slideshow platform Slidely, launched Promo in 2016, and rebranded to Promo.com in 2019; it now says it serves customers across 209 countries and has been used to create over 60 million videos.

Key Features

Pros & Cons

Pros

  • Large built-in library of over 275 million licensed stock clips and photos, reducing the need for separate stock-footage subscriptions
  • AI assistant (PromoAI) can generate and edit videos from simple prompts, lowering the skill bar for non-editors
  • Purpose-built templates for many industries and social platforms (real estate, ecommerce, Amazon, Airbnb, Instagram, TikTok, YouTube)
  • Multi-brand management makes it practical for agencies handling several clients from one account

Cons

  • Paid plans are required for meaningful use — the free tier appears limited and PromoAI video generation is gated behind Standard/Pro subscriptions
  • Pricing display was inconsistent between currencies during evidence collection, so buyers should confirm exact cost on the pricing page before committing
  • Higher-tier features like white-labeling and reselling rights are reserved for the Pro and custom Business plans

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