Promptwatch tracks brand visibility in ChatGPT, Gemini, Claude and Perplexity and drafts content to close gaps. Plans from $95/month with a 7-day trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Promptwatch is a software platform for AI search visibility, often called generative engine optimization (GEO). It shows marketers where their brand appears when people ask ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and similar tools for recommendations, and how that compares with competitors.
The company was founded by Gijs de Groot and Klaas Foppen in Amsterdam and launched on April 1, 2025. Its About page says more than 1,840 organizations use it, including Duolingo, Fireflies and Monks, and it serves both brands and agencies.
Setup starts with a brand URL and a selection of five prompts related to the category. Promptwatch then collects brand and competitor mentions in AI responses. According to the site, it gathers data by scraping the interfaces of the AI models people use daily, not by relying on API estimates.
Each tracked prompt runs across all supported models, so visibility, citations and sentiment can be compared model by model. Crawler logs from a CDN add a second view, showing which AI bots visit the site and which pages they read, without changes to website code.
Monitoring covers prompt tracking, share of voice, competitor comparison, citations and country-level tracking. A 360 dashboard joins crawler logs, citations and clicks with Google Search Console and Bing data by topic. A fact-check view highlights outdated or wrong claims AI models make about pricing and products.
On the action side, content agents run content gap analysis, draft articles and suggest line-by-line refresh edits that users accept or reject. Business customers also get shopping insights, Ads Radar and audit logs. An in-dashboard agent, an MCP server and a REST API let teams query the data from other tools.
Promptwatch is an AI search visibility and GEO platform. It helps marketers track and improve how their brand appears in answers from ChatGPT, Gemini, Claude, Perplexity and other AI models, and drive more high-intent traffic to their website.
The pricing page lists Essential at $95/month, Professional at $245/month and Business at $579/month, with Enterprise on custom pricing. Higher tiers include more projects, prompts and responses, plus extra features.
Yes. Essential and Professional both offer a 7-day free trial. Business starts with a demo, and Enterprise goes through the sales team. The pricing page does not list a permanent free plan.
The pricing page lists ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity, Claude, Gemini, Meta Llama, DeepSeek, Mistral, Amazon Alexa, Codex, OpenCode and Claude Code. The FAQ also mentions Grok. Every monitored prompt runs across all supported models.
According to the site, Promptwatch scrapes the user interfaces of the AI models people use every day, such as ChatGPT, Gemini, AI Overviews and Perplexity, rather than relying on API data.
It integrates with WordPress, Webflow and Framer for publishing, Google Search Console, Bing Webmaster Tools and Looker Studio for data, and Slack, Claude, ChatGPT, Cursor and Lovable for agent access. CDN log integrations include Cloudflare, AWS CloudFront, Fastly, Vercel, Netlify, Akamai and Google Cloud CDN.
Yes. The site states that Promptwatch is built for agencies managing AI search for multiple brands, with client onboarding, multi-project plans and a Looker Studio connector for client dashboards.
Yes. It analyzes which sources AI models cite, then drafts articles aimed at being referenced in AI responses and suggests refresh edits for existing pages. Drafts can be pushed to WordPress, Webflow or Framer. Content writing and refresh start on the Professional plan.