Freemium (free marketplace listing) with paid tiers: Launch $39/mo, Growth $199/mo, plus a percentage of affiliate-driven sales; custom-quoted Scale plan for larger brands.
Refersion is a first-party affiliate marketing and tracking platform built for ecommerce brands and merchants. It lets brands discover, recruit, and manage affiliates, influencers, and brand ambassadors from a single dashboard, then track conversions with a first-party tracking domain instead of relying on third-party cookies. Merchants can set flexible commission structures — percent-of-sale, flat-rate, tiered, or subscription-based commissions, including different rates for new versus returning customers — and pay affiliates through one-click payouts (including PayPal and gift cards) instead of manual invoicing. The platform includes the Refersion Marketplace, where affiliates can discover and apply to brand programs directly, and integrates with major ecommerce and payment stacks including Shopify, BigCommerce, WooCommerce, Magento, Stripe, Salesforce, Chargebee, and Zapier. Refersion is aimed at DTC and ecommerce brands running affiliate, influencer, or ambassador marketing programs who want first-party tracking, automated payouts, and a managed marketplace of affiliates in place of spreadsheets and manual commission tracking.
Key Features
Refersion Marketplace — A built-in marketplace where affiliates can discover and apply to a brand's program, supplementing brands' own recruiting.
First-party conversion tracking — Tracks affiliate-driven conversions through a first-party tracking domain instead of third-party cookies.
Flexible commission structures — Supports percent-of-sale, flat-rate, tiered, and subscription-based commissions, including different rates for new versus returning customers.
One-click affiliate payouts — Pays affiliates automatically via PayPal or gift cards instead of manual invoicing and commission tracking.
API access — Growth-tier and above plans include API access for custom integrations and data access.
Ecommerce and payments integrations — Integrates with Shopify, BigCommerce, WooCommerce, Magento, Stripe, Salesforce, Chargebee, and Zapier, among 30+ marketing integrations on the Growth plan.
Multi-store management — Brands running multiple storefronts can manage affiliate programs across stores from one account.
Pros & Cons
Pros
First-party tracking domain avoids reliance on third-party cookies
Built-in affiliate marketplace helps brands discover new affiliates without outside recruiting
Flexible commission structures, including product-level and new-vs-returning customer rates
Native integrations with major ecommerce platforms (Shopify, BigCommerce, WooCommerce, Magento) and payment tools (Stripe, PayPal)
One-click affiliate payouts instead of manual commission processing
Entry-level paid plan is relatively affordable for smaller brands
Cons
Pricing adds a percentage-of-affiliate-sales fee on top of the flat monthly subscription
Advanced features like API access and deeper commission logic are gated behind the Growth tier and above
Top-tier (Scale) pricing is custom-quoted, making cost comparison harder for larger brands
Built specifically for ecommerce affiliate programs, so it is not a general-purpose partner or referral management tool