Rontar Review, Pricing & Features

Rontar combines native acquisition and retargeting ads for e-commerce and blogs. Free plan, paid tiers from $60/month and pay-as-you-go. Read the review.

Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026

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Category
Marketing
Pricing
Freemium, from $60/month
Verified
Not yet
Last updated
October 26, 2026
IntegrationsSaaSFree PlanSMBUsage-Based PricingSubscriptionFreemiumShopify Integration

What is Rontar?

Rontar is an advertising suite for e-commerce and other businesses that want more leads and sales. The company describes itself as an adtech firm specializing in performance marketing. Its platform pairs Native Acquisition, which brings new visitors to a website, with retargeting, which aims to turn visitors who left without buying into customers.

The company began in 2009 as a group of marketplaces and built its own ad server after failing to find one that met its targeting needs. Over the years it added an SSP, a DSP and a DMP before narrowing its focus to retargeting in 2016. Rontar says more than 1,200 companies now run campaigns with it.

How does Rontar work?

Advertisers start a Native Acquisition campaign to send new high-intent visitors to their site, then run retargeting to reach those visitors again if they leave without purchasing. Ads appear on a private network of hand-picked websites and on the largest third-party networks, which lets Rontar reach audiences on many sites worldwide.

Rontar says integration with a supported platform usually takes from a few clicks to a few minutes. One customer testimonial on the homepage describes setup, including ad creation, as taking about five minutes. Ad creative can be configured to match a brand's look and feel.

Key features of Rontar

The suite is built around four products. Native Advertising works for any business and uses native placements. Dynamic Retargeting is aimed at online stores and features the items a visitor browsed. Storytelling shows past visitors a sequence of ads with company news, deals and top content. Blog Retargeting features new posts to convert readers into subscribers.

Higher plans add reach and control. Starter and Pay-as-you-go include Google AdX with ad spend included, while Basic and Pay-as-you-go offer advanced settings. Rontar claims retargeting gives its customers an average 7-10% sales boost and up to 400% ROMI, which are company figures rather than independent results.

Key Features

Pros & Cons

Pros

  • Free Forever plan with no credit card required lets small sites test retargeting at no cost.
  • Four distinct products cover both new-visitor acquisition and retargeting in one suite.
  • Dynamic Retargeting shows the exact items a visitor viewed in an online store.
  • Fixed monthly tiers at $60 and $249 plus pay-as-you-go give several ways to control spend.
  • Lists integrations with Shopify, Magento, WooCommerce, PrestaShop and OpenCart.
  • Customer testimonials on the site highlight quick setup and responsive support.

Cons

  • The Free plan reaches only 8% of visitors, is capped at 1,000 impressions per month and excludes Google.
  • Pay-as-you-go requires a $25 opening balance, and total cost depends on impressions or clicks.
  • Advanced settings are not listed for the Free and Starter plans.
  • Performance figures on the site are company claims or customer testimonials, not independent data.

Pricing

Frequently Asked Questions

What is Rontar?

Rontar is an advertising suite for e-commerce and other businesses. It combines Native Acquisition ads for new visitors with Dynamic, Storytelling and Blog Retargeting for past visitors.

How much does Rontar cost?

Rontar offers a Free Forever plan at $0, Starter at $60 per month and Basic at $249 per month. A Pay-as-you-go plan bills for impressions or clicks and requires a $25 opening balance, with budgets starting at $5 per day.

Does Rontar have a free plan?

Yes. The Free Forever plan costs $0 and needs no credit card. It reaches 8% of visitors, runs on many ad networks excluding Google, and is limited to 1,000 ad impressions per month.

What does Rontar integrate with?

Rontar's About page names Shopify, Magento, WooCommerce, PrestaShop and OpenCart. The homepage says integration usually takes from a few clicks to a few minutes.

Where do Rontar ads appear?

Ads show on a private network of hand-picked websites and on the largest third-party networks. Starter and Pay-as-you-go plans also include Google AdX, with ad spend included.

Is Rontar good for small businesses?

Rontar says it serves customers of all shapes and sizes. Its free plan and $60 Starter plan make it accessible to small stores, and the company says it added plans because many small and medium businesses were not ready for pay-as-you-go.

What is Blog Retargeting?

Blog Retargeting features a blog's newest posts in ads shown to past visitors. Its goal is to convert blog readers into subscribers.

Can I cancel Rontar at any time?

The pricing page says Starter and Pay-as-you-go plans can be canceled anytime. It does not state cancellation terms for the Basic plan.

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