Rootz publishes the AI Discovery Standard, a set of machine-readable files that let websites tell AI systems (Claude, ChatGPT, Gemini) who they are and what they offer, instead of leaving AI to guess or hallucinate. The standard has three tiers: a compact Discovery file at /.well-known/ai (a business-card-style summary), a Knowledge file at /ai/knowledge.json (fuller detail on products, team, and partnerships), and a Feed file at /ai/feed.json (a structured update stream). A free scanner tool audits any URL and returns an AI-readability score from 0-100, and a WordPress plugin can auto-generate the required files from a site's existing content. A cryptographic 'signature layer' ties published data to Rootz's own blockchain-based Digital Names, offered as proof that the published information is authentic. The AI Discovery product itself is offered on a free tier plus two paid per-site plans (Standard and Pro), and sits alongside Rootz's broader, earlier-stage 'Data Wallet' and 'Data Manufacturing' infrastructure, which the company positions as giving any piece of data cryptographic proof of origin and ownership.
Key Features
Discovery file (/.well-known/ai) — A compact, machine-readable JSON file that acts as a business card for AI systems, giving them core organizational identity and capabilities.
Knowledge file (/ai/knowledge.json) — A comprehensive knowledge base file covering products, team, partnerships, and technology for deeper AI understanding of a site.
Feed file (/ai/feed.json) — A structured update stream with semantic tags so AI systems can track a site's latest content and changes.
AI-readability scanner — A free tool that audits any URL and returns a 0-100 AI-readability score, showing how well AI systems can currently understand the site.
WordPress plugin — Auto-generates the AI Discovery files from a WordPress site's existing content, avoiding manual setup.
Cryptographic signature layer — Ties published AI Discovery data to blockchain-based Digital Names, offered as proof that the published information is authentic.
Pros & Cons
Pros
Free tier available for basic AI-readability scanning and WordPress plugin access
WordPress plugin auto-generates the required discovery files without manual coding
Three-tier file structure (Discovery, Knowledge, Feed) gives granular control over what AI systems can access
Free scanner tool gives an instant AI-readability score for any URL before committing to a paid plan
Cons
Core concepts (Digital Names, Data Wallets, blockchain signature layer) are unconventional and may require a learning curve for non-technical site owners
Paid plans are priced per site, which can add up for agencies or businesses managing many domains
The AI Discovery Standard is Rootz's own proposed format, not an established industry standard, so adoption by AI platforms is not guaranteed
No public case studies or customer testimonials are shown for the AI Discovery product