Roundabout analyzes creators, builds three-scenario quotes and runs Instagram and TikTok campaigns. Free plan, Pro at €99/month + VAT.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Roundabout is an influencer marketing platform for brands in Italy, Europe, and the United States. It combines three steps in one workspace: analyzing creators on Instagram and TikTok, generating campaign quotes with three scenarios, and running the campaign through a campaign CRM. The workspace is free and does not expire.
The company reports over 10,000 collaborations with creators and brands since 2019, with creators across more than 150 niches. Its site shows case studies from brands such as De'Longhi Group, Virgin Active, and PittaRosso, and displays a 4.4 out of 5 rating from Trustpilot.
A brand starts by analyzing a creator or describing a campaign. The quote tool reads the brief, extracts details such as product, markets, platforms, and format, and recommends creators who fit. It then returns three comparable scenarios with a results forecast built on benchmarks from campaigns actually run.
Once a scenario is approved, the Campaign CRM tracks setup, execution, and reporting. Roundabout's team currently runs the campaign inside it, handling contracts, payments, and shipping, while the brand approves the shortlist and each piece of content. Self-service is listed as coming soon.
Creator Analysis reviews organic and paid KPIs over the last 30 days, brand safety, a potential index, engagement rate, view rate, and the split between organic and sponsored posts. It also checks collaboration history, tone of voice, niche, and commercial fit by funnel stage.
On the campaign side, the CRM covers creator contracts and payments, shipping, offline experiences, link tracking, content approval with rework, and a closing report with KPIs and sentiment analysis. Pro adds white-label quotes and reports, so agencies can present their own logo and price.
Roundabout is an influencer marketing platform for brands in Italy, Europe and the United States. It analyzes creators on Instagram and TikTok, generates quotes with three scenarios, and runs campaigns through a campaign CRM.
The workspace has a Free plan at €0 and a Pro plan at €99 a month + VAT, or €990 + VAT billed annually. Campaigns are paid per campaign at the price the quote calculates, and no fixed campaign price is published.
Yes. Free is a plan rather than a timed trial, with no expiry and no credit card. It includes 10 quick analyses, 2 full analyses and 1 quote a month, and the quotas renew monthly.
No. Campaigns can be quoted and activated from Free as well. With an active campaign, full analyses on that campaign's creators are included on any plan without using quota.
Campaigns run on Instagram and TikTok in Italy, Europe and the United States. Formats include promo, UGC and Promo+UGC, and the site lists creators in more than 150 niches.
Pro includes white-label output. Quote PDFs and final reports can carry the agency's logo and the price it sets for the client, while the price paid to Roundabout stays visible only to the agency.
The price covers the service, creator booking, a 14-day paid ads license, 12-month organic use of the content, and category exclusivity one week before and after publication. Contracts, payments, shipping and metrics tracking are also included.
The source pages do not list any integrations. Work happens inside the Roundabout web workspace, with reports available for export.