Scouty is an AI agent that finds, signs and manages UGC creators on TikTok and Instagram. Plans start at $199/month with a 7-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Scouty is an AI growth hire for creator-led campaigns. Brands describe what they need in one chat, and Scouty finds, signs, onboards and manages UGC creators on their behalf. Creators can text Scouty to be matched with paid brand deals, and joining is free for them.
Scouty was previously known as Scout, at scoutnow.me, and is not affiliated with scouty.com, a film-location marketplace. The company says three former creators from Duke and Johns Hopkins, who built the Dayli app, founded it, and that the team has hand-vetted more than 2,000 creators.
A brand signs in, shares its brief and contract, and tells Scouty what it needs. Scouty finds and matches creators, handles contracts, walks each creator through the campaign's steps and sends reminders. The brand follows progress in a dashboard, in chat, or from an AI assistant connected through the API and MCP server.
Creators text Scouty on iMessage, or WhatsApp where iMessage is unavailable, and answer a few questions about what they make. When a campaign fits, Scouty texts the brand, deliverable, rate and usage terms. The creator accepts or passes, and the brand pays them directly.
Sourcing combines vetted Creators Club members matched to a brief with a search of TikTok and Instagram, where Scouty reaches out so suitable creators apply. On a plan, brands can browse matching Club members and have Scouty send invites, while creator details stay limited until someone is accepted.
Management covers signing, onboarding, posting schedules and reminders before each deadline. Brands can ask Scouty questions from iMessage, WhatsApp, Slack or Discord. The Campaign Manager add-on adds daily reminders, team summaries, check-ins with quiet creators, Discord video review and Launchpoint and SideShift sync.
Scouty is an AI growth hire for creator-led campaigns. Brands tell it what they need in one chat and it finds, signs, onboards and manages UGC creators. Creators text it to get paid brand deals.
At launch pricing, Starter is $199 a month, Growth is $499 and Agency is $1,299, with annual billing saving 30%. Custom Solution is priced with the team. Creator management is a separate subscription starting at $199 a month for up to 10 creators.
Yes. You can browse creators and send your first 50 outreach emails free with no card. A card then starts a 7-day free trial, once per company and per card, and it is not charged if you cancel during the trial.
Yes. Joining has no application fee, no subscription and no commission. The brand pays the creator directly, and there is no follower minimum.
No. Scouty does not process or hold payments between brands and creators. Pay is agreed between the brand and the creator, and Scouty's fee is the brand's subscription.
Scouty works with creators on TikTok and Instagram. Brands can chat with it through iMessage, WhatsApp, Slack and Discord.
Yes. It has a REST API and an MCP server at api.tryscouty.com, documented at docs.tryscouty.com. AI assistants such as Claude and ChatGPT can work in a workspace with the permissions it gives them.
No. Scouty at tryscouty.com is not affiliated with scouty.com, a film-location marketplace. It was previously known as Scout at scoutnow.me.