Sell.Do is an AI-native CRM for Indian real estate with RERA-ready workflows, WhatsApp automation, and Jarvis AI voice agents. See features, pricing, and FAQs.
Researched and fact-checked by Bartu Cavusoglu · Updated August 7, 2026
Custom per-user monthly pricing (minimum 5 users) — quoted individually based on team size, modules, AI usage, and communication volumes; not published as fixed numbers.
Sell.Do is a customer relationship management (CRM) and “revenue operating system” built specifically for the Indian real estate industry, serving developers, brokers and brokerage firms, independent property consultants (IPCs) and syndicates, and mandate companies. The platform covers the entire sales lifecycle, from capturing and deduplicating leads across 20+ sources (property portals, ads, walk-ins) through RERA-compliant sales workflows, cost-sheet management, and marketing spend attribution, to final booking and property possession.
A core part of the product is the “Jarvis AI” suite — an autonomous sales-agent layer that includes AI voice agents that dial and qualify leads around the clock, AI call analysis (transcription and sentiment scoring), and AI-assisted content generation, with multi-language calling support. Sell.Do also offers a dedicated IRIS Launch Platform aimed at large-scale project launches (positioned to prevent double bookings during high-demand sales events), and a native WhatsApp connector that brings WhatsApp messaging and automation directly into the CRM.
The company reports over 1,500 customers across 26 Indian cities and a 15-year operating history, with named clients including VTP Realty, Shapoorji Pallonji, Hiranandani, Emaar, Casagrand, and My Home Group, and states more than ₹25 billion in property inventory has been sold through the platform. Sell.Do holds ISO/IEC 27001:2022 certification, is backed by listed PropTech investor Aurum PropTech, and lists awards including PropTech CRM Solution of the Year and G2 recognition for High Performer and Best Estimated ROI. Third-party review sites show ratings of 4.5/5 on Capterra, 4.4/5 on G2, and 4.3/5 on SoftwareSuggest.
Key Features
Lead deduplication & intelligent routing — Aggregates and deduplicates inbound leads from 20+ sources (property portals, paid ads, walk-ins) and routes them intelligently across sales teams.
Jarvis AI voice agents — Autonomous AI voice agents dial and qualify leads 24/7, with multi-language calling support.
AI call analysis — Transcribes sales calls and scores them for sentiment, helping teams review call quality and lead intent.
AI content generation — Generates sales and marketing content as part of the Jarvis AI suite.
RERA-compliant workflows — Sales workflows and cost-sheet management built to align with India's RERA real-estate regulatory requirements.
Marketing spend attribution — Tracks marketing spend from portals, ads, and walk-ins through to final bookings for ROI visibility.
IRIS Launch Platform — Handles large-scale project launches at speed while preventing double bookings on units.
WhatsApp connector — Native WhatsApp integration that brings messaging and automated communication workflows directly into the CRM.
Pros & Cons
Pros
Purpose-built for Indian real estate, including RERA-compliant workflows and cost-sheet management rather than a generic CRM adapted after the fact.
Jarvis AI suite adds AI voice agents, call transcription/sentiment analysis, and AI content generation on top of standard CRM/lead-management features.
Native WhatsApp connector and lead deduplication/routing across 20+ sources aimed at reducing manual lead-ops work for high-volume sales teams.
Long operating track record (15 years) with a large named customer base (1,500+ businesses, including major developers like Shapoorji Pallonji and Hiranandani) and ISO/IEC 27001:2022 certification.
Cons
No public pricing is published — plans are custom-quoted per organization, so buyers can't compare costs without contacting sales.
Focused specifically on Indian real estate, so the RERA-workflow and market-specific features have little relevance to teams outside that vertical.
Minimum plan requires at least 5 users, which may not suit solo agents or very small brokerages.