SEO Bandwagon is a set of SEO tools and services for small businesses that want to be found on Google, in the map pack and in AI answers. The company states it was founded in 2010 by Kyle Alm and serves customers across the US as a nationwide, remote-first operation.
The product line includes a free SEO audit, a rank tracker, a local rank checker and a free Chrome extension, along with paid software and monthly done-for-you SEO. The extension grades the page you are viewing with 20 automated checks and needs no account.
How does SEO Bandwagon work?
The site audit starts with a free sign-in through Google. It runs 10 automated checks and scores as many of the audit's 8 systems as one scan can measure, then returns a prioritized fix list. The free plan allows 10 scans a day.
Rank tracking re-checks keyword positions every 7 days, and each check is kept in the dashboard. On Agentic Local, agents audit, track and recommend work each month, and nothing on the customer's site changes until the customer approves it.
Key features of SEO Bandwagon
The free tools are the entry point: the Chrome extension, the audit, the rank tracker for 10 keywords, the Local Rank checker for Google Maps positions, a link analyzer, a Place ID finder and a latitude and longitude lookup.
On the service side, the company covers local SEO (Business Profile, citations across 36 directories and map rankings), technical SEO and AI search work aimed at ChatGPT, Perplexity and Google AI Overviews. Every plan includes API and MCP access for pulling data into other tools.
Key Features
Free Chrome extension — Grades the page you are on in your browser with 20 automated checks. No account is needed.
Free SEO audit — Runs 10 automated checks and scores the audit's 8 systems as far as one scan can measure, then gives a prioritized fix list. Requires a free sign-in with Google.
Rank tracker — Follows keyword positions on Google and re-checks rankings every 7 days. Free for 10 keywords.
Local Rank checker — Shows Google Maps positions across your area.
Local SEO work — Covers the Business Profile, citations across 36 directories, and map rankings so nearby customers find the business.
AI search (GEO) — Work aimed at getting cited in ChatGPT, Perplexity and Google AI Overviews. It is included in Agentic Local.
Agentic Local — Agents audit, track and recommend each month, and nothing on the site changes until the customer approves it.
API and MCP access — Included on every plan, so agencies can pull rankings and Search Console data into their own tools and reports.
Link analyzer, Place ID finder and Lat/Lng finder — Additional free utilities listed alongside the audit and rank checker.
City data and industry playbooks — Weekly market data for each tracked metro and separate pages for 11 industries, including law, plumbing, HVAC, dental and real estate.
Pros & Cons
Pros
A free tier with no credit card: audit with 10 scans per day, 10 tracked keywords and one location.
The Chrome extension runs 20 checks and needs no account.
Every price is published, including retainers and per-job services.
Month to month with no contracts, and Agentic Local changes nothing until you approve.
API and MCP access is included on every plan, including Free.
The pricing page states when not to use the service and does not promise rankings.
Cons
The free audit requires a sign-in, and scans are capped at 10 per day on Free.
Pro is software only, and the sources do not state its keyword limit beyond 'more than Free'.
Agentic Local covers one location, and Enterprise is a custom quote above $499/month.
It does not sell link building, and unreviewed quick pages are not offered.
Pricing
Free $0 Free forever
Pro $99 per month
Agentic Local $249 per month for one location
Enterprise From $499 per month, custom quote above that
SEO Services $995 per month
Vertical Content Retainer $2,500 per month
Paid media management $750 per platform per active month; $1,250 for both per active month
Frequently Asked Questions
What is SEO Bandwagon?
SEO Bandwagon is a set of SEO tools and services for small businesses. It includes a free audit, rank tracking, a free Chrome extension, self-serve software and done-for-you monthly SEO. The company says it has operated since 2010.
Is the SEO Bandwagon Chrome extension free?
Yes. The extension grades the page you are on in your browser with 20 automated checks and needs no account.
How much does SEO Bandwagon cost?
Free is $0, Pro is $99/month and Agentic Local is $249/month for one location. Enterprise starts at $499/month, SEO Services is $995/month and the Vertical Content Retainer is $2,500/month. Plans are month to month.
Does SEO Bandwagon require a contract?
No. Plans and retainers are month to month, and the company says you can cancel anytime with no hidden fees.
Do I need an account to run the free audit?
Yes, a free one. You sign in with Google, and the free plan allows 10 scans a day. No credit card is required.
Does SEO Bandwagon work with agencies?
Yes. Every plan includes API and MCP access, so an agency can pull rank-tracking and Search Console data into its own tools and reports. The company suggests talking to them about Enterprise for many sites.
Does SEO Bandwagon help with AI search?
Yes. It offers AI search (GEO) work aimed at getting cited in ChatGPT, Perplexity and Google AI Overviews. This work is included in Agentic Local rather than sold as a separate package.
Can SEO Bandwagon guarantee rankings?
No. The company states that nobody can promise a ranking or a date for one, and it does not offer guarantees. The rank tracker re-checks positions every 7 days so you can see movement.