SEOptimer is an SEO and AI-search (GEO) audit platform with white-label PDF reporting for agencies. See pricing, features, pros, and cons on Gappsy.
SEOptimer is a website audit and SEO/GEO (AI-search visibility) reporting platform built for digital marketing agencies, freelance consultants, and business owners who want to diagnose and improve a site's search and AI-visibility performance. Originally launched in 2012 as a free on-page audit tool by Paweł Rabinek, the product was acquired in 2016 by Adam Krzywda and has since grown into a Hong Kong-incorporated, fully remote company with a team spanning seven countries, serving roughly 2,000 customers and about 400,000 monthly visitors across 17 languages.
At its core, SEOptimer runs an SEO Audit that checks on-page SEO, rankings, and backlink profiles, alongside a GEO Audit that evaluates how visible a site is in AI-generated search results and LLM answers. It also offers a Google Business Profile Audit and a Local SEO Audit for local-search visibility, an SEO Crawler for full-site technical scans, keyword research and rank tracking, and backlink research and monitoring. Results can be exported as bulk, white-label PDF reports that agencies brand as their own, and an embeddable audit widget lets businesses capture leads directly from their own websites. SEOptimer also provides API access for custom integrations and a library of 60+ free SEO tools (meta tag generator, robots.txt generator, and similar utilities).
Plans start at $29/month for a self-serve DIY SEO tier, moving up to $39/month and $59/month tiers that add white-label reporting, the embeddable audit form, and higher usage limits, all backed by a 14-day free trial. SEOptimer reports a 4.7 rating on G2 across more than 170 reviews and lists customers including Deloitte, Shopify, and Ogilvy.