Shiken review: AI roleplay, coaching and meeting recorder for sales and L&D teams. Free plan, paid plans from $25/month. Features, pros and cons.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Shiken is an AI-powered coaching and roleplay platform with a built-in meeting recorder and learning platform. It is built and operated by Meddicle Ltd in London. The company positions it as a sales enablement platform for revenue teams and a people performance platform for everyone else, both running on one engine.
The idea is to close the gap between the work people do and the training they get for it. Rather than a course written months before a lost deal, Shiken records the real meeting, turns it into a roleplay or course, coaches the conversation against a scorecard, and measures whether behavior changed on the next call.
The product started as quiz-based exam preparation for medical and professional candidates, such as UKMLA, MRCP and USMLE. That content is still live. The platform now leads with AI coaching and roleplay for sales enablement and L&D teams, and the company says it is used by more than 30,000 people.
Shiken works in three steps. First, it captures a conversation from a calendar meeting, bot-free recording, live audio, an uploaded document or PDF, a YouTube link or a web link. The recorder works with Zoom, Google Meet and Microsoft Teams, with or without a bot.
Second, it transforms the source into the output you need: summary notes, AI roleplays, sales proposals, slide decks, courses, quiz questions or book summaries. The company says a roleplay or coaching scenario can be created in under two minutes, and that a recorded call can become a scored scenario with one click on "Practice this call".
Third, users coach and share. They receive feedback on delivery, can ask questions across their notes and sources, and can send content to a CRM, Slack, Teams, team folders or public links. Analytics then show skill gaps, completion and ROI, which feed the next round of content and coaching.
The roleplay engine is the centerpiece. AI characters such as an executive stakeholder, line manager, clinician, frontline colleague or customer contact listen, answer and push back. Scenarios can use one or several avatars, run in 40+ languages, and link together through session memory.
Scoring is rubric-based. Each criterion carries behavioral anchors, the model returns raw scores with verbatim quotes, and weighting, pass marks and bands are computed in code. Shiken reports its own benchmark of 95% pass/fail consistency across repeated gradings, which is a vendor figure rather than an independent test.
Other capabilities include Shiken Agents, which build a knowledge base and deliver coaching in Slack or Teams, game-based microlearning with leaderboards, an AI content studio for courses and quizzes, and analytics on skills and ROI. Creator plans add course authoring, paid communities and Stripe Connect.
Shiken is an AI coaching, roleplay and meeting recording platform built by Meddicle Ltd in London. It records conversations, scores and coaches them, and turns calls and documents into roleplays, courses and microlearning. It serves individuals, creators and business teams.
Shiken has a free plan. Paid learner plans are Plus at £20 / $25 per month and Pro at £40 / $50 per month. Creator plans are Solo Creator at £119 / $149 and Creator Team at £349 / $429 per month. Enterprise is priced per seat with volume tiers.
Yes. The Free plan has no credit card requirement and no time limit, with unlimited recording and transcription, 5 AI summaries per month and 10 roleplay turns. Creator plans offer a 7-day trial with usage caps.
Yes. The recorder works with Zoom, Google Meet and Microsoft Teams, with or without a bot. It also handles uploaded docs, PDFs, YouTube links and web links.
Recordings sync to Salesforce, HubSpot and Dynamics 365. Coaching and microlearning can be delivered in Slack and Teams or in an LMS. Creator plans include Stripe Connect.
Shiken states it is SOC 2 Type II and ISO 27001 certified and GDPR compliant, and does not train AI models on customer data by default. Enterprise adds an org-wide opt-out, a DPA, an SLA and a dedicated customer success manager.
Shiken supports 40+ languages for roleplay and speaking practice. This also covers language learning with an AI tutor.
It suits sales enablement and L&D teams that want recording, roleplay and coaching in one system. It also fits individual learners and creators or coaches who sell courses and communities.