Shown uses AI to create and optimize ads on Google, Meta, Microsoft, and more for small businesses. Free plan, paid plans from $29/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Shown is a web-based advertising platform that uses AI to create, publish, and optimize online ad campaigns for small and medium businesses. The company describes its mission as making high-performing online advertising accessible to smaller businesses, so owners can run their business while Shown handles the marketing work.
The product covers ad targeting, copywriting, and creative creation, and it publishes to major ad platforms including Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, and X. Shown states that it is a Google Premier Partner for 2026 and that about 20,000 small businesses use it. A free plan lets owners try it before paying.
Shown starts from a business website. It analyzes the site, extracts relevant keywords, and expands them to synonyms to generate large sets of keyword combinations, including long-tail terms. Using natural language processing, it builds campaigns with tailored ads for those combinations, which the company says follows best practices at scale.
After launch, Shown says it optimizes campaigns around the clock. It pauses keywords, creates new ads to A/B test, and suggests new targeting, learning from each click to adjust bids and other parameters. Users can also chat with three AI assistants: Mary for ad strategy, Sean for Google and Microsoft ads, and Sophie for Meta and TikTok ads.
The core of the product is automated campaign creation: keyword research from a website, AI-written ad copy, AI-generated banners and images, and targeting suggestions. Campaigns can be published on Google, Microsoft, Meta, TikTok, and Twitter, with LinkedIn and Instagram also listed among the supported platforms.
Control and visibility come from the dashboard, which compares channels, campaigns, and ads, tracks impressions, visitors, and conversions, and lists the optimizations Shown performed. Existing campaigns can be imported. Shown credits let users manage budgets on all ad platforms from one place and earn bonus credits as they spend.
Shown is an AI advertising platform that creates, publishes, and optimizes online ad campaigns for small and medium businesses. It handles keyword research, ad copy, targeting, and creatives, and publishes to platforms such as Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, and X.
Shown has a free plan at $0, a Starter plan at $29 per month, and an Advanced plan at $120 per month. Ad spend is separate. Using Shown-managed ad accounts adds a 20% commission on ad budget, while linking your own ad accounts carries 0% commission.
Shown offers a forever-free plan with no credit card required. The Starter and Advanced plans are each listed as free for 7 days.
Shown lists Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok, and Twitter (X) Ads. Its site also mentions Google Merchant for product inventory.
Shown integrates with Shopify, Wix, WordPress, Squarespace, and Mailchimp to import products, customer lists, and creatives. It also lists a Shown API in its footer.
Shown is built for small and medium businesses and says no experience or big budget is needed. It automates campaign creation and optimization, which suits owners without a marketing team. Businesses that want fine manual control may find it less flexible.
Yes. You can link existing ad accounts and pay the ad platforms directly, which carries 0% commission on ad budget. Alternatively, Shown can manage ad accounts for you and centralize budgets and payments at a 20% commission.
Shown lists three founders: Patrick De Caluwé (Head of Technology), Gregory D'harveng (Head of Marketing), and Carlos Mandeiro (Head of Automation). The team works from 8 different countries.