ShowTrust collects text and video testimonials and shows them on your site with an embeddable wall. Free forever plan; Pro from $4.99/month per slot.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
ShowTrust is a web service for collecting customer testimonials and displaying them on a website. Each project gets a hosted collection page where customers leave written or video feedback, and an embeddable Wall of Love that shows the approved ones. It is aimed at business owners who want social proof on a landing page, pricing page or checkout page without building the tooling themselves.
The service has a free-forever plan covering one project with unlimited testimonials. A paid Pro tier adds video testimonials, white-label walls and more projects. The footer says the product is made in DaNang and reports 99.98% uptime over the last 30 days. Each project also receives a standalone public page, so a separate website is not required to show testimonials.
ShowTrust follows three steps: collect, approve, show. The owner shares one short link, and customers land on a page branded to the business. They write a testimonial or record a video, and can optionally connect their X or LinkedIn account. Owners can also send email invites from a pasted list or CSV, with each link pre-filling the customer's name and email.
Submissions appear in a dashboard where the owner approves, pins or edits them. Approved testimonials show in the widget on the site after one small snippet is pasted in, with no build step, backend or SDK. The site says the script is under 5kb gzipped, lazy-loads and renders server-cached HTML. An AI coding agent can also place the snippet using the ShowTrust skill.
Collection tools include a hosted page at showtrust.to/your-name, in-browser video recording with a countdown, on-screen questions and a retake button, and email invites with one reminder. Owners can offer a coupon code or link as a thank-you reward. Existing testimonials can be imported from X posts, App Store links, CSV files or pasted text from G2, Capterra, Trustpilot or email, and AI formats them for review before saving.
Display options include several layouts, light or dark mode, eight card styles, six palettes and a CSS escape hatch, with no iframe. Extras include a floating Leave-a-testimonial button, corner popups and a rating badge. Single testimonials can be shared as an image, a link or a one-card embed. Analytics show impressions, CTA clicks and click-through rate, while webhooks, Slack, Discord, Zapier, Make and a REST API cover automation.
ShowTrust is a testimonial tool that provides a hosted submission page for customers and an embeddable widget, called a Wall of Love, for a website. Owners approve what appears. It supports written and video testimonials.
The Free plan costs $0 forever with no card required. Pro costs $4.99 per month or $49.99 per year per project slot. Each slot adds one more project.
Yes. The Free plan includes one project, unlimited testimonials, every layout and style, written testimonials and 25 email invites a day. It shows a small credit that can be switched on or off.
Yes, on the Pro plan. Customers record on the collection page with a countdown, on-screen questions and a retake button, or upload a file. Owners choose the length, up to 5 minutes.
The site says about five minutes from sign-up to embed using the dashboard. It also offers a prompt for AI coding agents that it says completes setup in about 30 seconds.
It sends new testimonials to Slack and Discord, and to Zapier, Make or an API through signed webhooks. It also has a REST API and guides for Next.js, Astro, Vite with React and plain HTML.
Yes. Owners can paste an X post or App Store link, upload a CSV, or paste reviews from G2, Capterra, Trustpilot or email. AI turns them into testimonials that the owner checks before saving.
The account returns to the Free plan. The oldest project stays active and the other projects are marked inactive, not deleted. Cancellation is handled in the Stripe customer portal.