Simply Popups is a lightweight WordPress popup plugin with a free Lite tier and $199/year Pro plan. See features, pricing, triggers, and how it compares to…
Simply Popups is a WordPress plugin built by Strategy11, LLC, the company behind the popular Formidable Forms plugin. It lets WordPress site owners design and launch popups directly inside the Gutenberg block editor, without needing a page builder, custom CSS, or a separate marketing platform. The plugin ships with a minimal, lightweight codebase focused on site speed, and supports six trigger types out of the box: button click, link click, image click, existing-element click, on-page-load, and on-page exit intent. Popup creation is unlimited on every plan, and background/text colors can be customized directly in the editor. Simply Popups is positioned as a simpler, cheaper alternative to established popup and lead-capture tools such as Popup Maker and OptinMonster: a free Lite tier covers all six triggers for popups with basic content, while the Pro tier ($199/year, introductory pricing) unlocks additional trigger types and premium support. Because it is built on Gutenberg, it integrates natively with any standard WordPress theme without requiring a specific page builder.
Key Features
Six popup trigger types — Trigger popups on button click, link click, image click, existing-element click, on-page load, or on-page exit intent.
Native Gutenberg editor — Build and edit popups directly inside the WordPress Gutenberg block editor, with no separate page builder required.
Lightweight code — Minimal, efficient plugin code designed to keep page-load speed and performance high.
Unlimited popups — Create an unlimited number of popups on every plan, with no popup-count restrictions.
Color customization — Adjust popup background and text colors directly in the editor for a personalized look.
Pros & Cons
Pros
Free Lite tier includes all six trigger types (button, link, image, element, page load, exit intent) with unlimited popups
Built natively into the Gutenberg block editor, so no separate page builder or plugin conflicts are needed
Lightweight codebase focused on page-speed performance
Simple, flat pricing ($199/year Pro) instead of the tiered/usage pricing common with larger popup tools
Backed by Strategy11, LLC, an established WordPress plugin maker (Formidable Forms), and Pro includes a 14-day money-back guarantee
Cons
Limited to six built-in trigger types with no visible advanced targeting (e.g. no scroll-depth, geo, or behavioral segmentation mentioned)
No native A/B testing, analytics, or conversion-tracking dashboard advertised on the site
Pro pricing is described as "special introductory pricing," so renewal cost may increase
WordPress-only; not usable on non-WordPress sites
No email-marketing/CRM integrations are listed on the public site