Smile.io is a Shopify loyalty platform with points, referral, and VIP programs, Shopify POS support, and a free plan for new stores. See features and pricing.
Smile.io is a loyalty and rewards platform purpose-built for the Shopify ecosystem. It lets ecommerce merchants launch points programs, referral programs, and VIP tiers so shoppers earn rewards for purchases, referrals, and other actions, with the goal of increasing repeat purchase frequency and customer lifetime value.
The product centers on a customer-facing "Loyalty Hub" where shoppers track points and claim rewards, plus "Embedded Blocks" that surface loyalty widgets directly on product pages and storefronts. Checkout Extensions bring loyalty messaging and redemption into the Shopify checkout flow, and a Promotions Engine supports time-limited bonus-point campaigns and points multipliers. Smile.io also integrates with Shopify POS, so loyalty points and rewards can be earned and redeemed both online and in physical stores, and it provides performance benchmark analytics so merchants can compare their loyalty program against industry peers.
Smile.io is aimed primarily at Shopify and Shopify Plus merchants, and the site cites thousands of Shopify Plus businesses using the platform. It integrates with a wide range of ecommerce tools across email marketing, reviews, customer support, subscriptions, and mobile-app categories, and holds a 4.9/5 rating from over 4,000 reviews on the Shopify App Store.