Sniply shortens links and overlays your own call-to-action on any page. Review of features, integrations and pricing from $9/month with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Sniply is a link shortener that adds a call-to-action to the pages a user shares. Instead of only producing a short URL, it overlays a custom message on the destination site, so a visitor reading third-party content still sees a prompt from the person who shared it. The company describes it as a simple tool for marketers who curate content.
The Sniply site states that the product was acquired by UpContent. The homepage says more than 100,000 marketers use it, while a separate statistics section cites 25,000+ active users, 85,000,000+ URLs shortened and 268,000,000+ clicks and redirects. These figures differ between sections, so readers should treat them as company claims rather than audited numbers.
Sniply follows the same basic principle as a URL shortener. A user pastes a link to any page, designs a call-to-action in the Sniply editor, and shares the resulting short link. When someone clicks, they land on the original page with the user's message overlaid, such as a button that leads to the user's own purchase, sign-up or contact page.
Sniply tracks how audiences engage with each link, including clicks, bounces and conversions, and the link management dashboard holds analytics for every custom URL. Conversions can be tracked by planting a conversion pixel. A hidden CTA type keeps analytics and retargeting active without showing the Sniply bar, and the company says CTAs display on mobile devices.
The CTA layer is the core of the product. Sniply offers a button, a text link, an email capture form and a banner image, plus a hidden option. The editor controls color, design, page placement, URL text and web domain, and the pricing page mentions a theme library, custom colors, custom positioning and removal of the Sniply logo. Custom CSS is listed as coming soon.
On the measurement side, Sniply provides link analytics, A/B testing of CTA variations, and retargeting scripts for Facebook, Twitter and Google Ads. It can pass UTM tags and click IDs such as gclid and fbclid as link parameters. Other tools include QR code generation for short links, editable destination URLs, a content discovery tool, a browser extension and an API.
Sniply is a link shortener that overlays your own custom message on the destination page. Each short link you share can carry a call-to-action, such as a button or email form, that sends readers back to your own site.
Sniply Basic costs $9 per month, Pro costs $29 per month and Business costs $59 per month, with annual prices of $90, $290 and $590. Enterprise pricing is custom and quoted on request.
Yes. Every paid plan can be tried free for 14 days, and the site describes the trial as no obligation. A permanent free plan is not listed on the pricing page.
Your links keep working and everyone can still open them. The CTA is no longer visible, and visitors are redirected to the target URL.
Sniply lists integrations with Hootsuite, Buffer, Sendible, Mailchimp, ActiveCampaign, HubSpot, Salesforce, Zapier and IFTTT, among others. The company says it connects with more than 30 platforms. Enterprise customers also get API access.
Sniply fits marketers who regularly share third-party content and want each link to promote their own offer. Its solutions pages target affiliate marketers, large brands, small businesses, ecommerce and agencies.
Yes. The company says Sniply links are optimized for all browsers, devices and screen sizes, and the February 2023 relaunch added new mobile CTA designs.
The Sniply website states that Sniply was acquired by UpContent. The sources do not give the acquisition date or terms.