Snowball is a growth and monetization tool for X (Twitter). It helps creators and brands write tweets and threads, schedule them, engage with other accounts and track progress. The company describes its goal as making audience growth easier.
The product is delivered as a web app at snowball.club plus a Chrome extension, and every subscription includes both. The site says it is used by hundreds of growing brands and creators, and it displays testimonials from founders and independent creators.
How does Snowball work?
Users sign up, pick a plan and set up a profile once. The company says this takes about 2 minutes, and Snowball then applies the profile across its AI features so drafts reflect the user's voice and audience.
From there, a typical session starts in the editor. A user can pick a template, ask the AI for a first draft, or enter a tweet starter and choose how many tweets a thread should contain. Drafts are saved in one place, and finished posts are published immediately, set for a specific date and time, or added to the queue.
Key features of Snowball
On the writing side, Snowball offers a distraction-free editor with emojis, images, videos and bold or italic text. The AI can improve, rephrase, adjust length, fix grammar, translate or change tone. A template library and custom templates let users reuse their best tweets, with a new version generated each time.
For growth, the Chrome extension filters the X feed to trending posts and suggests AI replies in the interface. Auto-reposting reaches wider audiences, and auto-plug promotes a product on viral tweets. A posting streak dashboard and follower tracking show progress over time.
Key Features
Tweet and thread editor — A distraction-free editor that supports emojis, images, videos and bold or italic formatting for tweets and threads.
AI writing assistant — Drafts tweets and generates AI threads from a tweet starter and a chosen number of tweets, so users are not starting from a blank page.
Personalized AI profile — Users set up a profile once and the AI uses it everywhere. Options like lowercase writing and no emojis or hashtags make output sound more human.
Template library — A large template collection plus custom templates, so top-performing tweets can be reused and regenerated as new versions.
Rewrite tools — Improve, rephrase, adjust length, fix grammar, translate or change the tone of voice of a draft.
Scheduling and post queue — Choose a specific date and time or add tweets to a queue, with automatic human-like scheduling. Drafts are kept in one place.
Weekly planning — Define a typical week of tweets to create up to 7 days of posts in minutes.
Auto-reposting and auto-plug — Reposts content to reach wider audiences and automatically promotes a product on viral tweets.
Chrome extension with AI replies — Filters the X feed to trending posts and suggests AI replies directly in the X interface.
Streak dashboard and follower tracking — A GitHub-like posting streak view and follower growth monitoring over time.
Long-form posts — Publish and schedule long-form posts up to 25000 characters, which requires an x.com Premium subscription.
Pros & Cons
Pros
Covers writing, scheduling, automation, engagement and tracking for X in one product.
AI uses a personalized profile and tone options such as lowercase or no hashtags.
Every plan includes a 3-day free trial and a 7-day refund policy.
Chrome extension brings AI replies and a filtered feed into X itself.
Clear public pricing with a modest discount for yearly billing.
Cons
No free plan; the trial requires a credit card.
Focused only on X (Twitter), with no other social networks mentioned.
Unlimited AI features are subject to a Fair Use Policy.
Long-form posting needs an x.com Premium subscription.
Pro $69/month ($58/month billed yearly) Monthly or yearly (697 billed yearly)
Frequently Asked Questions
What is Snowball?
Snowball is a tool for X (Twitter) users that helps with creating, scheduling and publishing content. It includes an AI assistant, templates, automations, engagement tools and a Chrome extension.
How much does Snowball cost?
Monthly pricing is $19 for Starter, $39 for Creator and $69 for Pro. Yearly billing brings these to $16.5, $33 and $58 per month, billed as 197, 397 and 697 per year.
Does Snowball have a free trial?
Yes. Each plan includes a 3-day free trial for new users, and a credit card is required. Users can cancel anytime and keep using Snowball until the trial ends.
Can I get a refund on Snowball?
Yes. Users can request a refund within 7 days of purchase by emailing pl@snowball.club.
Is Snowball's AI content personalized?
Yes. Users set up a profile once, which the company says takes about 2 minutes, and Snowball uses it across its AI features. Options like lowercase writing and avoiding emojis and hashtags adjust the style.
Can Snowball schedule long-form X posts?
Yes, it can publish and schedule long-form posts up to 25000 characters. An x.com Premium subscription is required.
Who is Snowball best for?
It suits creators, founders and brands that post on X and want help writing, scheduling and engaging. The company says its features support both beginners and accounts looking to scale.