SOCi is an AI-powered marketing platform that helps multi-location brands and franchises manage local search listings, social media, and reputation across…
Category
Reputation Management
Pricing
SOCi does not publish pricing on its website; prospective customers must request a demo, and pricing is quoted based on the number of locations and selected agents/modules.
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Last updated
August 6, 2026
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SOCi is a multi-location marketing platform built for brands, franchises, and enterprises that manage marketing across hundreds or thousands of locations at once. Rather than positioning itself as a traditional software tool, SOCi frames its product as a set of autonomous AI 'Genius Agents' that perform local marketing work directly: a Local Search Agent that manages business listings, keeps location data accurate, optimizes local pages, and publishes Google Posts; a Reputation Agent that responds to customer reviews, deploys surveys, analyzes sentiment, and handles chat inquiries around the clock; and a Social Agent that builds content calendars, generates images and video, publishes posts, and replies to comments across social channels. SOCi markets itself to industries with distributed physical locations, including restaurants, retail, financial services, healthcare, and property management, with customers such as Liberty Tax, Rita's, Jersey Mike's Subs, and Smoothie King. The company reports operating across 30+ countries and has been recognized on Inc. 5000's fastest-growing companies list multiple times, Deloitte's Fast 500, and Fast Company's Most Innovative Companies list.
Key Features
Local Search Agent — Manages business listings, keeps location data accurate across directories, optimizes local landing pages, and publishes Google Posts.
Reputation Agent — Monitors and responds to customer reviews, deploys surveys, analyzes sentiment, and handles chat-based customer inquiries around the clock.
Social Agent — Builds content calendars, generates images and video, schedules and publishes social posts, and replies to comments across social platforms.
Multi-location management — Purpose-built to operate consistently across hundreds or thousands of locations for franchise and multi-location brands.
Pros & Cons
Pros
Purpose-built for the operational complexity of managing marketing across many locations at once, rather than a generic single-location tool
Combines local search/listings management, reputation management, and social media into one platform instead of three separate tools
Strong third-party validation, including a #1 G2 ranking in its category and multiple fast-growth/innovation awards
Cons
No public pricing is published, so buyers must go through a sales/demo process to get a quote
Built for multi-location enterprises, which likely makes it oversized (and overpriced) for single-location small businesses
Heavy emphasis on automated 'agent' actions (auto-responding to reviews, auto-publishing posts) means brands need to verify tone and accuracy controls fit their needs