Soku Review, Pricing & Features

Soku is an AI marketing agent for ads, SEO and analytics with approval rules and agency reports. Free plan; paid plans from $19/month. See the review.

Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026

Visit Soku Website →

Category
AI
Pricing
Freemium, from $19/month
Verified
Not yet
Last updated
October 26, 2026
IntegrationsSaaSFree PlanAI AgentsAgenciesAutomationReportingFreemium

What is Soku?

Soku is an AI marketing agent made by About Intelligence Inc., a Nexad company. It is designed to research a market, generate ad creative, run paid campaigns and report back across the accounts a team connects, following approval or automation rules the team chooses.

You work with it in a chat interface. Example prompts include making ad creatives, building a Meta media plan, staging a campaign launch, diagnosing Google Ads delivery and investigating a CPA alert. It is aimed mainly at agencies and performance teams.

How does Soku work?

Soku describes its approach as a loop of perceive, decide and act. It watches ads, SEO, social and site performance for shifts that matter, such as a monitor firing when ROAS drops 15% in a prospecting campaign.

It then judges whether a change is routine and within guardrails or needs approval. Safe actions, such as pausing, shifting budget, publishing or scheduling, can run without waiting, and each decision is written to an optimization log with the reason behind it.

Key features of Soku

On the paid side, Soku can create campaigns, ad sets and creatives from a brief, move budget toward winners, pause fatigued creatives and tune bids and audiences against a ROAS or CPA target. It also supports ChatGPT Ads campaigns on Starter and higher plans.

Beyond ads, it drafts and schedules social content, generates and publishes landing pages and blog posts, tracks keyword coverage and submits new URLs to Google. Reporting covers weekly summaries, root-cause analysis, cross-channel comparisons and alerts written as decisions.

Key Features

Pros & Cons

Pros

  • Covers ads, SEO, social and analytics in one agent instead of separate tools
  • Four staged autonomy levels let teams move from observe-only to autopilot gradually
  • Every action is written to an optimization log with the reason
  • Agencies can deliver reports under their own brand, with one Organization per client
  • Free plan with 2,000 credits and no credit card required
  • Paid plans include unlimited automations, 30+ prebuilt skills and 40+ app integrations

Cons

  • Credit-based metering makes monthly cost harder to predict, and heavy use may need top-up packs
  • AI video generation is not on the Free plan and ChatGPT Ads campaigns need Starter or higher
  • Free and Creator plans allow only 1 brand and 1 member per organization
  • Pricing page estimates are planning references only, and actual credit use varies

Pricing

Frequently Asked Questions

What is Soku?

Soku is an AI marketing agent that researches your market, generates ad creative, runs paid campaigns and reports back across the accounts you connect. It also covers SEO, social publishing and analytics. It follows the approval or automation rules you choose.

How much does Soku cost?

Soku has a Free plan at $0, Creator at $19/month, Starter at $49/month and Pro at $249/month. Enterprise is custom priced. Yearly billing saves 20%, and extra credits cost $3 per 1,000.

Does Soku have a free plan?

Yes. The Free plan is free forever, includes 2,000 credits to start and needs no credit card. It allows up to 3 ad accounts per channel, and video generation requires the Creator plan or higher.

Can Soku change my campaigns on its own?

Only to the extent you allow. You can start with analysis-only access, then recommendations, then acting with approval, and finally full autopilot. Risky moves can be routed to one-tap approval, and actions are logged.

What does Soku integrate with?

Soku connects to ad platforms such as Meta, Google, TikTok, LinkedIn, Reddit, X, Apple Search Ads, Criteo, Taboola and Outbrain, and to analytics and commerce sources such as GA4 and Shopify. Paid plans cite 40+ app integrations.

Is Soku good for agencies?

Soku positions itself for agencies, offering client-ready reports under the agency's own logo, an analyst-style view per client account and a separate Organization for each client. Pro allows unlimited brands and members.

What is a credit in Soku?

Credits meter AI work such as generating creatives, running analyses and executing agent turns. Each plan includes a monthly grant that refreshes each billing cycle, and heavier tasks use more credits than light chat.

What is toolfare?

toolfare is a connector that brings your ad accounts and extra data sources into Claude, ChatGPT, Cursor or Codex. Reading your own connected accounts costs 0 credits, while purchased data is quoted before it runs.

Related Tools