Track how ChatGPT, Perplexity, Gemini & Claude mention and cite your brand. SourceWatch measures AI visibility and real AI-referred traffic, free to start.
Category
AI
Pricing
Freemium — free tracking-only tier, then paid plans from $99/mo (Starter) up to $2,999+/mo (Enterprise), scaling by sites, tracked prompts, and AI engines covered., from $0
Verified
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Last updated
August 6, 2026
SaaSAgenciesAPIWhite LabelAI
SourceWatch is an AI-search visibility platform that monitors how major AI systems (ChatGPT, Perplexity, Gemini, and Claude) describe, mention, and cite a brand. It reports mention rates, share of voice against competitors, and sentiment, and surfaces the real queries models ran before generating a recommendation. On the traffic side, SourceWatch identifies which AI crawlers access a site's pages and which AI answer engines are actually sending human visitors, and verifies crawler hits against vendor IP ranges to filter out spoofed traffic. It ships regression alerts for lost mentions or citations, multi-region tracking to compare AI recommendations by geography, and a Claude Code MCP server that lets users turn identified citation gaps into optimized content directly in their editor. Tracking is deployed without per-page code changes, using a WordPress plugin, Cloudflare Workers, or server-side snippets for PHP/Nginx/Apache. Plans range from a free single-site tracking tier up to an agency/enterprise offering with white-label reporting and multi-brand, multi-region coverage.
Key Features
AI visibility tracking — Reports brand mention rate, share of voice against competitors, and sentiment across ChatGPT, Perplexity, Gemini, and Claude.
Real query discovery — Surfaces the actual queries AI models ran before generating a brand recommendation.
AI traffic analytics — Identifies which AI crawlers access a site and which AI tools send human visitors, with bot verification against vendor IP ranges.
Regression alerts — Notifies users when brand mentions or citations drop across tracked AI engines.
Multi-region tracking — Shows how AI recommendations differ by geography for brands operating in multiple regions.
Claude Code MCP server — Lets users turn identified citation gaps into optimized content directly inside Claude Code.
Pros & Cons
Pros
Free forever tier lets teams start tracking AI crawler and referral traffic on one site with no credit card required.
Covers all four major AI engines (ChatGPT, Perplexity, Gemini, Claude) rather than a single provider.
Combines visibility metrics (mentions, share of voice, sentiment) with actual AI-referred traffic analytics in one product.
Agency plan includes full white-label reporting and multi-client site support, useful for resale.
Cons
Paid tiers add engine coverage piecemeal (e.g. Gemini +$39/mo, Claude +$80/mo per site on Starter), which can raise the effective price quickly.
Prompt-run and check-frequency quotas are capped even on paid plans (e.g. Growth is capped at 20 checks/day), which may limit high-volume monitoring needs.
Free plan is tracking-only with no prompt runs, so brands need a paid plan to see actual AI-engine visibility answers.
No company background (founders, headquarters, founding year) is published on the site, making it harder to vet the vendor independently.