Spyglasses tracks how ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews cite your brand, scores citation quality, and helps you close content gaps…
Category
Legal
Pricing
Freemium-style usage plans: Pay-As-You-Go from $15 ($1/credit, no subscription); Brand plan $29/month; Agency plan $199/month with white-label reporting; Enterprise custom pricing., from $1
Verified
Not yet
Last updated
August 6, 2026
Founded
2023
SaaSAPIAI
Spyglasses is a white-labeled AI visibility platform built for PR firms, marketing agencies, and in-house brand teams. It tracks how major AI systems (ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews) mention, cite, and represent a brand, organized around three pillars: Track (daily prompt tracking, AI crawler/bot traffic analytics, share-of-voice monitoring), Score (an AI Placement Value Score and AI Placement Quality Score that quantify citation impact, plus Citation Intelligence to identify influential publishers), and Optimize (a Citation Optimizer that flags content gaps, an AI Readiness Audit, an FAQ Generator, and an MCP server for programmatic access). Agencies can run white-labeled, multi-client reporting; brands can track a single property. The company operates as Orchestra AI, Inc. and, per its press kit, was founded in 2023.
Key Features
AI Prompt Tracking — Runs daily prompts against ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews to track how a brand is mentioned and cited.
AI Traffic Analytics — Detects and attributes real-time AI crawler/bot visits to a website, distinguishing AI agent traffic from human traffic.
Citation Intelligence & Scoring — Surfaces the publishers and sources AI models cite most, and scores citation placement value and quality.
Citation Optimizer — Identifies content gaps preventing a site from being cited by AI assistants and recommends fixes.
AI Readiness Audit — Runs a technical audit of site pages to assess readiness for AI citation.
FAQ Generator — Generates Q&A content sourced from Google People Also Ask, Reddit/Quora, and existing page content, optimized for AI citation.
Pros & Cons
Pros
Purpose-built for AI answer engines (ChatGPT, Gemini, Claude, Perplexity, AI Overviews) rather than only traditional search rankings
White-label reporting and multi-property support make it usable by agencies managing many client brands at once
Pay-as-you-go credit option ($1/credit, $15 minimum) lets smaller teams try the platform without committing to a subscription
Bundles tracking/analytics with practical optimization tools (FAQ Generator, Citation Optimizer, AI Readiness Audit) instead of reporting-only
Cons
Entry-level Brand plan is capped at 25 tracked prompts and 250 audit pages per month, which may be limiting for larger sites
Pricing mixes usage credits, monthly subscriptions, and one-time reports, making total cost harder to estimate upfront than a flat-rate tool
No public app-integration marketplace was found; documented connectivity is limited to a REST API and an MCP server rather than native Slack/Zapier-style integrations