Submagic is an AI short-form video editor with captions, B-roll and Magic Clips. Plans start at $19/month. See features, pricing and who it fits.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Submagic is an AI video editing platform built for short-form content. It targets creators, agencies, media companies and business teams that publish to TikTok, Instagram Reels, YouTube Shorts and similar channels. The company positions it as a way to edit shorts 10x faster by removing the slow, manual parts of editing.
The product centers on automatic captions, B-roll, auto-zoom and clip extraction, with scheduling built in. Submagic states that more than 4M businesses use it. It also sells a Video Editing API, which lets teams automate parts of the editing workflow outside the main editor.
The workflow has three steps. Users upload a video or paste a YouTube link, and podcasts, YouTube videos and phone footage are all accepted. The AI then adds captions, removes silences, inserts B-roll and detects key moments without manual work on a timeline.
Edits happen in a text-based editor, so users cut and trim by changing the transcript rather than scrubbing through footage. When the video is ready, users pick a date and platforms and publish from the editor. Exports can reach 4K at 60 fps depending on the plan.
Captions are the headline feature: Submagic generates styled captions in 123 languages with a stated 99% accuracy. Magic Clips repurposes long videos into several shorts by extracting key moments. Auto Edit combines captions, B-roll, auto-zoom and dead-air trimming into one pass, and sound effects, background music, images, GIFs and transitions are available as add-ons.
AI tools include an AI Actors Studio for script-based avatar videos, AI hook titles, AI descriptions, audio cleanup, removal of bad takes and filler words, video translation and eye contact correction. Teams get a shared workspace, brand kit, custom templates and a custom words dictionary, and some of these features depend on the plan.
Submagic is an AI video editor for short-form content. It adds captions, B-roll, auto-zooms and sound, extracts clips from long videos, and publishes to platforms such as TikTok, Reels and Shorts.
Plans start at $19 per member per month for Starter, $39 for Pro and $69 for Business, billed monthly. Yearly billing saves up to 41%. A Custom plan is available through sales.
The site shows Try for free buttons and states that no credit card is required to start. The sources do not detail the free trial limits, so check the signup flow for specifics.
No. All three paid plans, Starter, Pro and Business, are listed as having no watermark.
Submagic says it generates captions in 123 languages with 99% accuracy. The language list includes English, Spanish, French, German, Japanese, Arabic, Hindi and many others.
Yes. Magic Clips takes a long-form video such as a podcast or interview, finds key moments and produces multiple ready-to-post shorts automatically.
Starter exports at 1080p and 30 fps. Business supports exports up to 4K and 60 fps. The site states high-quality exports up to 4K and 60 fps overall.
Yes. Submagic offers a Video Editing API. Plans include API minutes (10 per month on Starter and Pro, 100 on Business), and extra credit packs range from 250 minutes at $57/month to 10,000 minutes at $1,000/month.