Subscribers is a web push notification tool for sites and online stores. Free plan available, paid plans from $23/month per site billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Subscribers is a web push notification service built for website owners. Visitors opt in through a prompt on the site, and the owner can then send short messages that appear directly on the visitor's desktop or mobile screen, without passing through an email inbox or a messaging app.
The company positions the product as a way to bring visitors back more often and earn more loyalty and revenue. Its site says more than 40,000 websites use the service, and it states that, unlike some other push platforms, it does not sell the data of its users.
Web push notifications run through the visitor's browser. When someone visits a site with push enabled, they are asked to opt in, and the site builds a list of opted-in users much like an email list. Site owners can edit the opt-in units to match their branding and launch different units to sort subscribers into groups.
From the Subscribers dashboard, the owner creates a notification and the service delivers it through the various browsers. One detail to know is that notifications are tied to a browser instance, not to a person, so a user who opted in on Safari will not receive messages on Chrome.
On the sending side, Subscribers supports scheduling far in advance, timezone-based delivery, recurring notifications, RSS feed-to-push and welcome drip campaigns that can be A/B tested. Notifications can carry images and optional custom action buttons, and delivery is queued if a subscriber is offline when the message is sent.
For stores, the platform adds abandoned cart reminders, price drop and back-in-stock alerts, trending product notifications, coupon creation and customer recapture. Daily analytics, custom tracking links and segmentation by country, browser or device help owners see which campaigns drive traffic and revenue.
Subscribers is a web push notification platform for website owners. It lets sites send scheduled, automated and targeted push messages to opted-in visitors on desktop and mobile browsers.
The pricing page lists a Free plan at $0, Premium at $23 per month per site billed annually ($29 billed monthly), and Pro at $47 per month billed annually ($59 monthly). Prices shown are for the 2.5K subscriber tier. Enterprise pricing is custom.
Yes. The Free plan is listed as free forever and covers up to 200 subscribers and 1,000 pushes per month. It includes 1 dashboard user and email support. No free trial of paid plans is mentioned in the sources.
Yes. It offers abandoned cart reminders, inventory change alerts, trending product notifications, coupon creation and customer recapture. The site lists a Shopify app and mentions integrations with top eCommerce providers.
Premium includes 20K pushes per month and charges $1.00 per 1,000 beyond that. Pro includes 30K pushes and charges $0.75 per 1,000. The site also says plans that exceed subscriber limits are subject to monthly overage charges.
Yes. Notifications go through desktop and mobile browsers, including Android and select iOS browsers according to the site. Each notification is tied to the browser a user opted in on.
The site states that, unlike some other push platforms, it does not sell the data of its users. It also describes itself as GDPR ready.
It suits website owners, online stores and publishers who want to bring visitors back through push notifications alongside email. Its eCommerce features make it especially relevant to store operators.