TextUs is a business texting platform for sales, recruiting, and customer success teams, with native Salesforce and HubSpot SMS integration, automation, and…
Category
Marketing
Pricing
Subscription plans billed monthly on a 12-month minimum term, priced per account plus a per-message fee: Essential $99/month + $0.02/message, Pro $199/month + $0.02/message, and custom-priced Enterprise with volume-based per-message rates.
TextUs is an enterprise business-texting platform built for revenue and talent teams that need to reach people who no longer answer calls or emails. It gives sales, marketing, recruiting/HR, and customer success teams a shared, two-way SMS inbox for individual conversations and automated campaigns, plus WhatsApp messaging, keyword-triggered automation, and Smart Delivery features (including an AI Rewrite tool in the Pro tier). TextUs is positioned as a native SMS layer for existing CRM and ATS systems, syncing automatically with Salesforce, HubSpot, Microsoft Dynamics, Greenhouse, Bullhorn, Workday, and JobDiva, and connecting to other tools via Zapier. Compliance is a core selling point: TextUs includes TCPA-oriented tools such as automatic opt-out handling to help regulated outbound texting programs stay compliant. It is most heavily marketed to staffing and recruiting firms, SaaS companies, marketing agencies, sports and entertainment organizations, healthcare providers, and financial services businesses that rely on fast, high-response-rate outreach.
Key Features
Two-way SMS inbox — A shared inbox for sending and receiving individual and campaign SMS conversations across sales, recruiting, marketing, and support teams.
Automated campaigns & keyword automation — Send bulk SMS/MMS campaigns and trigger automated responses based on keywords in inbound messages.
Smart Delivery with AI Rewrite — Delivery optimization tools plus an AI-assisted message rewriting feature (Pro tier) aimed at improving response rates.
CRM and ATS integrations — Native syncing with Salesforce, HubSpot, Microsoft Dynamics, Greenhouse, Bullhorn, Workday, and JobDiva, with additional connections via Zapier.
WhatsApp messaging — Optional WhatsApp channel (beta, additional per-user fee on Pro) alongside standard SMS/MMS.
TCPA compliance tooling — Automatic opt-out management and other compliance features to support regulated, high-volume outbound texting.
Pros & Cons
Pros
Native two-way SMS integration with Salesforce, HubSpot, and common ATS platforms (Bullhorn, Greenhouse, Workday, JobDiva) for automatic conversation syncing
Built-in TCPA-oriented compliance tooling, including automatic opt-out management, which matters for regulated high-volume outbound texting
Covers multiple use cases (sales, recruiting, marketing, customer success) from one shared inbox rather than requiring separate point tools
AI-assisted Smart Delivery and AI Rewrite features aimed at improving message response rates
Cons
Pricing is per-seat plus per-message ($0.02/message on Essential and Pro), so costs can scale quickly for high-volume texting programs
Standard plans require a 12-month minimum contract term rather than fully flexible month-to-month billing
Deeper CRM/ATS integrations and WhatsApp messaging are gated behind the Pro tier and above, not included on the entry-level Essential plan
No public free trial or free plan is advertised, so evaluating the product typically requires booking a demo