TheInnovs builds premium WordPress plugins for Elementor, WooCommerce (Google Merchant Center feeds), and WHMCS, with free WordPress.org versions and 24/7…
Researched and fact-checked by Bartu Cavusoglu · Updated October 16, 2026
Freemium, from Free (WordPress.org); paid plugins from $15.99 one-time
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October 16, 2026
WordPress IntegrationOne-Time PurchaseSMBFreemium
TheInnovs is a WordPress plugin developer offering a lineup of premium add-ons for popular site-building tools. Its flagship product, Elements CSS Addons (Elementor Extender), adds extra widget controls to Elementor -- including gradient text/button/icon styling, gallery box-shadow effects, product category image controls, unlimited-link image carousels, a sticky footer feature, image box hover effects, and hamburger menu icon controls -- without requiring custom CSS. Alongside it, TheInnovs sells Woo Product Feed Pro, which generates category-organized XML feeds so WooCommerce stores can submit products to Google Merchant Center with single-click or bulk submission and variable-product support. The company also offers Elemento Forms, Innovs HR Manager, and WPBakery/WHMCS integration plugins (WP Bakery Visual WHMCS Elements Pro, Elementor WHMCS Pro) that let WHMCS-based businesses build client-facing pages with visual builders. Each plugin ships a free version on WordPress.org with a paid Pro tier unlocked via license key, and plans are priced per number of site activations. TheInnovs backs its products with 24/7 ticket-based support, regular updates, and a 14-day money-back guarantee, and maintains a public GitHub account.
Key Features
Gradient controls — Gradient styling for text, buttons, and icons inside Elementor widgets.
Gallery box shadow — Box-shadow styling extension for the Elementor gallery widget.
Image carousel unlimited links — Lets each image in an Elementor image carousel link to a different URL.
Sticky footer — Adds a sticky footer option to Elementor-built pages.
Hamburger menu icon control — Lets you customize the hamburger menu icon on Elementor-built sites.
Google Merchant Center feed generation — Generates category-organized XML feeds of WooCommerce products for submission to Google Merchant Center.
Single-click and bulk product submission — Submit WooCommerce products to the feed individually or in bulk, including variable products.
Pros & Cons
Pros
Individually priced plugins with free WordPress.org versions to try before buying
One-time purchase option available for Elements CSS Addons (not forced into a subscription)
24/7 ticket support and a 14-day money-back guarantee on paid plans
Cons
Product line is spread across several narrow, single-purpose plugins rather than one unified tool
Some plugins (Woo Product Feed Pro) are annual subscriptions, not one-time purchases
No public pricing for the custom development/SEO services advertised on the homepage