Toffu AI is a paid media agent for agencies that audits ad accounts, shifts budgets and sends client reports. Free plan; paid plans from $100/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Toffu AI is a paid media agent designed for agencies. The company's pitch is one AI agent for every client and every ad platform. It connects to more than 50 ad and analytics platforms and takes on repetitive work such as audits, budget shifts and weekly client reports, so media buyers can handle more accounts rather than more hours.
The product is positioned as an executor, not a chat transcript generator. According to the site, Toffu runs the audit, builds the plan and ships the report. A control remains with the user: nothing goes live without approval.
Toffu displays case studies from HiBob, Armato and Plus500, and a G2 rating of 4.7 out of 5 on its homepage.
Users connect each client's ad accounts once through one-click integrations, and the whole team then works from those connections. The site says setup takes about five minutes. From there, a user can type a request, such as fixing Google Ads, finding wasted ad spend or scheduling a weekly report, or pick a ready-made playbook.
Toffu pulls live data from the connected accounts instead of relying on pre-packaged data, so every report uses actual numbers. For an ad account audit, it analyzes CPC, CTR and conversion rates, flags budget waste and returns a prioritized list with projected savings.
If Toffu cannot finish a task, a Toffu specialist picks it up in the same chat, and requests can be tracked on one page.
The main analysis features are ad account audits and creative performance reviews. The creative review pulls creative-level data from Meta and Google, ranks winners and fatigued assets, and recommends what to pause, scale and test next. Other playbooks cover budget reallocation, competitor ad monitoring, Google Ads setup, LinkedIn Ads and keyword research.
Always-on Toffu monitors live campaigns for problems such as a typo in a live ad, a landing page that went down, a Black Friday ad still running in December or tracking tags lost in a redirect. It asks on Slack or email and applies the fix when the user replies yes.
For agencies, one workspace holds every client account, and branded reports arrive in client inboxes on a schedule. Each client's data stays separate.
Toffu AI is an AI paid media agent for agencies and marketing teams. It connects to 50+ ad and analytics platforms and handles audits, budget shifts and scheduled client reports. Changes require approval before going live.
Toffu AI has a Free plan, then Business at $100 per month, Scale at $200 per month and Growth at $500 per month. An annual option saves 20%. Agency and Enterprise plans are custom priced, so you need to contact the company.
Yes. The Free plan includes 500 one-time credits, unlimited integrations, basic data enrichment, basic web scraping and community support. No credit card is required.
The site lists Google, Meta, LinkedIn, Microsoft, TikTok, Reddit, X, Pinterest, Amazon, DV360, Taboola, Outbrain and ChatGPT Ads. It states a total of more than 50 ad and analytics platforms.
It is aimed at paid media agencies and marketing teams that manage ad spend across many clients and platforms. Agency features include separate client workspaces, branded reports and consolidated billing.
No. The company states that nothing goes live without approval. In always-on mode, Toffu asks over Slack or email and fixes an issue when you reply yes.
Yes. Toffu offers a Slack integration that provides the full assistant inside Slack. You can chat with it, schedule reports and alerts to any channel, and share files. Setup is under Settings > Integrations.
The site states Toffu is SOC 2 Type II certified and GDPR compliant, with SSO, audit logs and role-based access control for enterprise use. It also says customer data is never used to train AI models.