Topic builds SEO content briefs from the top 30 Google results and grades drafts. Plans start at $80/month billed annually, $99 monthly.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Topic is a web-based SEO content optimization tool built for editors, content teams and agencies. It turns the research that usually comes before a blog post into a structured content brief, so writers can start from an outline instead of a blank page. The company describes its aim as helping teams create content briefs in half the time.
Topic is made by Chia Labs Inc. in San Francisco, California, and was co-founded by Ryo and Nik, who say their guiding principle is to write what readers want to read. The site also announces that Topic has joined the CafeMedia family. Customers named on the site include content teams at Elementor, Magoosh, Quizlet, BiggerPockets and HealthCare.com.
Topic follows a three-step workflow. First, a user enters the focus keyword for a post. Using the top 30 results in Google, Topic finds the headings, questions and keywords the post should include, which consolidates research that would otherwise be gathered by hand across many tabs.
Second, the Outline Builder lets the user curate that research into a comprehensive outline. For creative help, AI suggestions powered by GPT-3 offer ideas for titles, descriptions and headings. Editors can then send writers a package that includes title and meta information.
Third, the Content Grader checks a draft and shows what it is missing. This creates a feedback loop so each article covers what the audience is searching for. Topic says its recommendations rely on IBM Watson and Google NLP.
The core of the product is the Research Assistant, which summarizes top-ranking articles, and the Outline Builder, which turns that summary into a custom outline. The Content Grader gives real-time feedback on topical gaps and works for both new drafts and existing content. Every plan also includes a keyword research tool.
Topic supports geo-targeting, so briefs can target searches from any location, and it supports English, French, German, Portuguese and Italian. GPT-3 generates title, description and heading ideas in one click to help with writer's block.
For collaboration, the Content Grader can be shared with every writer, and writers are not counted against a plan's user limit. WordPress and Google Docs plugins keep work inside familiar tools. Priority chat support connects users with the cofounders in Slack, Monday to Friday, 9 to 5 PST.
Topic is an SEO content optimization tool for editors, content teams and agencies. It builds content briefs from the top 30 Google results for a keyword, helps create outlines, and grades drafts for missing topics with a Content Grader.
Monthly plans are Starter at $99 (10 briefs), Plus at $199 (25 briefs) and Premium at $299 (50 briefs). Annual billing is listed at $80, $160 and $240 per month. Enterprise pricing is available on request.
Topic does not list a free plan. It offers a 7-day trial that includes 3 content briefs for $7.
The site names WordPress and Google Docs plugins. Enterprise customers can get API access. No other integrations are listed.
Topic suits editors, in-house content teams and agencies that publish SEO articles regularly and want to speed up research, outlining and draft review. Plus and Premium plans are described as suited to in-house teams and agencies.
The Starter plan is described as being for individuals or small startups, with 10 briefs a month and 1 user. Small teams producing a handful of articles monthly can fit within that limit.
Topic supports English, French, German, Portuguese and Italian. Briefs can also target searches from any location in the world.
Topic is made by Chia Labs Inc., based in San Francisco, California. The site announces that Topic has joined the CafeMedia family.