Traackr is an AI-powered influencer marketing platform for creator discovery, campaign activation, and performance measurement. See features and pricing.
Traackr is a SaaS platform for influencer (creator) marketing, built around three core workflows: Plan, Activate, and Measure. In the Plan stage, marketing teams search millions of creators across social networks using filters, AI-assisted sourcing, and lookalike recommendations to decide who to work with and on what terms. In the Activate stage, teams run influencer campaigns with AI-assisted workflows meant to speed up outreach, briefing, and content coordination. In the Measure stage, Traackr provides analytics and competitive benchmarking, including share-of-voice tracking and performance comparisons across more than 70 markets. Founded in 2008 and headquartered in San Francisco with additional offices in London, New York, Paris, and Boston, Traackr is used by marketing teams at global consumer brands and agencies in industries such as beauty, fashion, food & beverage, consumer electronics, retail, and travel, including brands like L'Oréal, Sephora, Samsung, Pandora, Huda Beauty, Laneige, Lacoste, and ASICS.