trustpilot Review, Pricing & Features

Trustpilot is one of the world's most widely used online review platforms, operating a two-sided marketplace of trust. On the consumer side, anyone can read and write reviews about the companies they buy from, discovering businesses through category listings and searching millions of company profiles. On the business side, Trustpilot provides a review-management suite that helps companies automatically invite customers to leave reviews, respond to and engage with feedback, and display verified reviews and star ratings across their website, product pages, search results, and paid ads through TrustBoxes and widgets.

The platform positions reviews as both a reputation-building and conversion tool: businesses use collected feedback to accelerate conversions, improve customer experience, and now to become "AI recommended" as review signals feed into how AI assistants surface trusted brands. Beyond review collection, Trustpilot offers analytics and reporting on customer sentiment, and Trustpilot Data Solutions, which packages the platform's large-scale review dataset for research and insight use cases. Trustpilot is headquartered in Copenhagen with operations across Amsterdam, Denver, Edinburgh, and other locations, and serves businesses of every size from small merchants on its Starter plan to large enterprises on custom agreements.