TUNE is a partner marketing platform used by advertisers and affiliate/performance-marketing networks to manage, measure, compensate, and scale partnership programs. Founded in 2009 as HasOffers, a white-label affiliate-tracking product, the company rebranded to TUNE in 2019 as its focus broadened from pure affiliate tracking to a wider category of "performance partnerships" that includes affiliates, influencers, business-development relationships, and publisher networks. TUNE serves two customer segments through separate product tracks: advertisers, who use it for partner management, fraud prevention, and international payment processing, and networks, who use it to build and scale their own branded affiliate networks with automation and real-time data. The platform is presented as white-label and highly customizable, with a documented API (the marketing site cites 650+ endpoints) for building custom tracking, reporting, and payout workflows, plus native mobile and web tracking. TUNE lists recognizable customers such as Grammarly, Groupon, BetterHelp, RVshare, and Zillow, and highlights SOC compliance and GDPR-related data-processing terms on its site.
Key Features
White-label customization — Advertisers and networks can rebrand the platform's dashboards and reporting with their own branding.
Documented API — TUNE's marketing site cites 650+ API endpoints (developers.tune.com) for building custom tracking, reporting, and payout integrations.
Fraud prevention and automation — Built-in tooling to detect and prevent partner fraud, with automation for partner program workflows.
Real-time reporting — Real-time data streaming and reporting on partner and affiliate program performance.
Native mobile and web tracking — Tracks partner-driven conversions natively across mobile and web channels.
SOC and GDPR compliance — TUNE displays an AICPA-SOC compliance badge and publishes GDPR-related data processing terms on its site.
Pros & Cons
Pros
Highly customizable, white-label platform that networks can rebrand as their own
Extensive API (650+ endpoints cited) for building custom tracking and reporting workflows
Serves both advertisers and networks with dedicated product tracks
SOC-compliance badge and GDPR-related data processing terms published on-site
Established vendor (founded 2009 as HasOffers) with recognizable customers like Grammarly and Groupon
Cons
No public self-serve pricing — plans are custom/contact-sales, with published starting rates around $1,500/month
Positioned for advertisers and networks running structured partner programs, likely more setup than a small business needs for simple affiliate tracking
Site does not publish a specific list of named third-party integrations, only general API/documentation access