Virtual Mia is an AI avatar assistant for WordPress and Shopify stores, offering chat, voice, product recommendations, and Virtual Try-On from EUR49.90/mo.
Virtual Mia is an AI virtual assistant built by Italian company Enigma Tech SRL for ecommerce stores on WordPress and Shopify. It embeds a conversational AI avatar on a store's website that chats with visitors in natural language, answers customer-care questions, and recommends products by syncing directly with the store's catalog. Store owners can customize the avatar's appearance and voice, and Virtual Mia adds natural voice synthesis and voice recognition so shoppers can interact by talking instead of typing. Higher tiers add voice cloning and a Virtual Try-On feature that lets shoppers see how clothing looks on them from an uploaded photo. Merchants manage conversations and store performance from a real-time monitoring dashboard at app.virtualmia.it. Plans range from a Swift tier for small stores through Turbo and Hyper tiers with expanded usage limits, up to a custom Enterprise tier with dedicated integrations.
Key Features
Conversational AI Avatar — An embeddable AI avatar chats with store visitors in natural language, answering questions and handling customer care.
Product Catalog Sync — Automatically tags and categorizes products and syncs the store catalog so the assistant can recommend and link directly to real products.
Voice Synthesis & Transcription — Shoppers can talk to the assistant using natural voice recognition and synthesis; Turbo and Hyper plans add voice cloning for a custom voice.
Virtual Try-On — On Turbo and Hyper plans, shoppers upload a photo to see how clothing items look on them before buying.
Real-Time Monitoring Dashboard — Merchants manage conversations and review store activity from a live dashboard at app.virtualmia.it.
Pros & Cons
Pros
Self-serve signup with clear published pricing rather than a mandatory sales call for the core plans
Combines chat, voice, and Virtual Try-On in one widget instead of separate tools
Direct WordPress and Shopify catalog sync so recommendations link to real products
Real-time monitoring dashboard for reviewing conversations and store activity
Cons
Site and app are Italian-language first (it-IT), which may limit fit for non-Italian-speaking teams
Entry-level Swift plan caps chat volume, product count, and voice usage, so growing stores will likely need to upgrade
Enterprise-level custom integrations require contacting sales rather than self-serve setup
Limited public information on uptime, data retention, or integrations beyond WordPress/Shopify