White Label Loyalty is an API-first enterprise loyalty platform with AI analytics and 3,000+ integrations. Pricing is MAU-based and quoted on request.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
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White Label Loyalty (WLL) is a cloud-based, modular platform for building, launching, and managing customer loyalty programs. The company is UK-based, was founded in 2015, and is headquartered in Leeds. It describes its product as enterprise-grade and designed for complex, data-driven programs across industries and markets.
The homepage cites more than 32 million users across 20+ countries and 25+ industries. Named customers include PepsiCo, Burger King EMEA, AkzoNobel, Wavin, and ARDEX/BAL. The platform serves both B2C programs, such as consumer rewards, and B2B programs, such as schemes for tradespeople buying through distributors.
The platform is event-driven. It connects to a company's existing systems through APIs and webhooks and records each customer interaction, from purchases to logins, redemptions, and other tracked events. A rules and events engine then responds in real time with a reward, a badge, or a system trigger that the business defines.
Data can enter through receipt scanning, card linking, ePOS systems, or CRM and ERP connections. Customers interact through a branded mobile app, a loyalty microsite, or a custom interface built with the React and React Native SDKs. Marketers manage rules, rewards, and campaigns in the loyalty console, while developers use the documented REST APIs.
The core platform includes an API-first engine, the loyalty console, and a rules and events engine. Documented APIs cover events, users, rewards, marketing, and venues. The site also lists GDPR compliance, with security certifications and audits documented in a trust center.
Add-on modules extend the platform. The AI module, called Lifecycle Intelligence, predicts churn risk, shows which campaigns work at each lifecycle stage, and delivers personalized incentives; it also covers lifetime value, segmentation, and recommendations. Other modules cover marketing campaigns, referrals, gamified features, a rewards marketplace, and social media.
Reporting includes real-time dashboards for engagement, spend, and redemption, with revenue attributed to specific campaigns. The Cloud Connection add-on provides access to more than 3,000 integrations.
White Label Loyalty (WLL) is a cloud-based, modular loyalty platform from a UK company founded in 2015. It captures customer events through APIs and webhooks and rewards them in real time. Brands use it to run loyalty programs, gain insights, and improve retention.
WLL does not publish fixed prices. Cost depends on monthly active users, setup, integrations, and the solution chosen, and each module is priced separately. A 7-question estimator sends a pricing estimate by email, and complex builds get a custom quote.
The site offers a free trial and free sandbox access for Dynamo, so developers can build and test using the documentation. Activate and Enterprise are scoped with the WLL team.
It suits established consumer or B2B brands, multi-location retail and hospitality groups, manufacturers selling through channels, and product-led companies. They should have the technical resources to integrate it and meaningful audience scale or transaction volume.
The site lists more than 3,000 integrations, including Klaviyo, Shopify, HubSpot, Salesforce, Braze, Pipedrive, Mailchimp, ActiveCampaign, and MS Dynamics CRM. Access comes with the Cloud Connection add-on. A REST API is also available.
Generally not. The company states it is probably not a fit for solo founders, micro-businesses, single-location shops needing a stamp-card program, or budgets under £1,000/month.
The pricing page says most Activate and Enterprise programs go live in 4 to 12 weeks from contract. Dynamo is self-serve, so timing depends on your own team. The homepage cites a 10-day end-to-end launch time.
Dynamo is a headless API engine with SDKs for product and engineering teams. Activate offers ready-made programs with a branded app or microsite for manufacturers and consumer brands. Enterprise is a fully managed, custom build for large or complex programs.