WowTo creates AI how-to videos with voiceovers, avatars and a video knowledge base. Free plan available, paid plans from $25/month. Read the full review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
WowTo is a web-based tool for creating step-by-step how-to videos with AI. It is aimed at customer support teams, trainers and educators who need instructional videos without a full video production process. The product combines a how-to video creator, a video knowledge base builder and an in-app video widget under one account.
Videos are built from workflow recordings, imported screen recordings, or existing PowerPoint and PDF files. WowTo adds AI voiceovers, subtitles and optional talking avatars. The company describes its goal as going beyond plain screen recording, with finished videos available in several languages and published through links, embeds, MP4 files or a hosted help center.
A project usually starts with the WowTo Chrome extension, which captures a workflow and its steps. You can also import an existing screen recording, or convert a PowerPoint or PDF file into a video. Text scripts are turned into AI voiceovers, using 300+ voices across 20+ languages with dialect choices, and subtitles and transcripts are generated automatically.
The editor then handles refinement. You can blur sensitive information, highlight clicks and add annotations. When a product screen changes, individual steps or scripts can be updated without re-recording the video. Finished videos can be shared with a link, embedded on a website or help center, exported as MP4, or published in a hosted knowledge base.
The AI layer covers voiceovers, subtitles, transcripts, translation and talking avatars. Avatars come from a customizable library and speak directly to viewers. Their usage is measured in Talking Avatar Credits, counted in seconds of generated video, while text-to-speech is metered in minutes and used whenever a script is added, updated or translated.
On the publishing side, WowTo offers a branded, searchable video knowledge base with professionally designed themes, plus an embeddable in-app widget. The widget can show videos only when a user performs a certain action. Videos can also sync into Zendesk Help Center categories, the Intercom messenger, and Jira or Confluence pages.
WowTo is an AI-based platform for creating step-by-step how-to videos. It adds AI voiceovers, subtitles and optional avatars to recorded workflows, screen recordings, PowerPoint decks and PDFs. Videos can be published in a hosted video knowledge base or an in-app widget.
WowTo has a Free plan at $0, Plus at $25 per month or $250 per year, and Business at $45 per month or $450 per year. Higher plans raise limits on projects, video length, languages, text-to-speech minutes and avatar credits.
Yes. The Free plan has no time limit and includes 3 how-to video projects, a single creator, 1 knowledge base and videos of up to 2 minutes. Videos carry a WowTo watermark, and the knowledge base shows a Powered by WowTo badge.
The site lists a Chrome extension and apps or plugins for Intercom, Zendesk, Jira, Confluence, Slack, Shopify and Zapier. Plus includes Jira, Confluence and Zapier. Business adds the Intercom KB app and a Slack internal support video channel.
Yes. Videos can be exported as MP4 files and used anywhere, with no permissions required. On the Free plan, downloaded videos have a WowTo watermark at the bottom right.
Yes. The site lists 20+ languages with dialect choices and 300+ AI voices. A video project covers one how-to video in several languages: 2 on Free, 5 on Plus and 7 on Business.
Yes. You can cancel at any time before the next billing date to avoid the next charge. The site states that refunds are not given on active subscriptions, so it recommends trying the Free plan first.
Support is available at support@wowto.ai for technical and billing questions, with a standard response time of 24 hours. Plus includes priority email support and Business lists 24/7 email support. The company also offers a free 20-minute call.