wppmarketing Review, Pricing & Features

WPP Marketing automates WhatsApp messaging for e-commerce: recover abandoned carts, send payment and order reminders, and run campaigns via the official…

Category: Marketing
Pricing: Tiered monthly subscription, billed monthly or annually with a 20% annual discount, from R$97.90/month (Starter plan)
Verified: Not yet
Last updated: August 7, 2026

SaaSAutomationAPIShopify Integration

WPP Marketing is a SaaS platform that connects online stores to WhatsApp using the official WhatsApp Business API. It turns store events (cart abandonment, pending payments, order creation, shipping updates) into automated WhatsApp messages, with customer segmentation, scheduled campaigns, and a shared inbox for replies. It integrates directly with Shopify, WooCommerce, Wix, and Nuvemshop/Tiendanube, and offers a developer API with webhooks for custom event and messaging integrations. The company positions itself as an official Meta partner supporting WhatsApp Business API coexistence (CoEx) with existing WhatsApp Business app numbers.

Key Features

Abandoned Cart Recovery — Automatically sends WhatsApp messages to recover abandoned e-commerce carts.
Payment Reminders — Sends automated WhatsApp reminders for pending payments.
Order & Shipping Notifications — Notifies customers about order confirmations and shipping updates via WhatsApp.
Customer Segmentation — Automatically segments customers for targeted campaigns based on purchase behavior.
Campaign Scheduling — Schedule and send WhatsApp marketing campaigns to customer segments.
Shared Inbox — Centralized inbox to manage and respond to customer WhatsApp replies.
Analytics Dashboard — Dashboard for tracking message performance and recovered sales.
Developer API & Webhooks — Messaging, Events, Webhooks, Account, Contacts, and Handoff APIs for custom server-to-server integrations.
E-commerce Platform Integrations — Native integrations with Shopify, WooCommerce, Wix, and Nuvemshop/Tiendanube.
Official WhatsApp Business API — Uses the official WhatsApp Business API with Meta partner status and CoEx support.

Pros & Cons

Pros

Uses the official WhatsApp Business API rather than an unofficial integration
Direct, no-code integrations with Shopify, WooCommerce, Wix, and Nuvemshop/Tiendanube
Developer API and webhooks available for custom integrations
Tiered plans scale from 500 messages/month up to unlimited

Cons

Site and pricing are presented primarily in Portuguese/BRL, suggesting a Brazil/LatAm-first market focus
Pricing plans list message caps rather than a flat-rate unlimited entry tier
No information published on the site about uptime SLAs or enterprise support tiers

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