Xola is a booking, payments, and marketing platform for tour and activity operators. See features, pricing (2.39% + $0.30/booking), pros, cons, and FAQs.
Category
Scheduling
Pricing
Paid, from $0.30
Verified
Not yet
Last updated
August 7, 2026
Founded
2011
IntegrationsSaaSMobile AppAPIReportingCloud
Xola is a booking, payments, and marketing platform purpose-built for the tours and activities industry. Founded in 2011 by Scott Zimmerman and Anush Ramani, the company set out to bring the same digital booking sophistication to tour operators and experience providers that had already reshaped flights, hotels, and rental cars. Xola's platform covers the full operator workflow: a mobile-ready online booking and checkout flow with coupons, upsells, and cart recovery; a 'Command Center' for managing reservations, waitlists, and availability; staff and equipment scheduling; a point-of-sale system for walk-up and phone sales; automated marketing (branded Xolabot) aimed at recapturing abandoned bookings and driving repeat visits; and built-in reporting. Xola connects to 80+ third-party apps through its App Store, including a direct Airbnb Experiences integration, and exposes a public API for custom integrations. Rather than a monthly subscription, Xola monetizes through a per-transaction fee (2.39% + $0.30 in the US), marketed as 'no subscriptions, no hidden fees.' The company reports SOC 2 Type II and CCPA compliance and cites customer ratings of 4.8/5 on G2 and 4.7/5 (573 reviews) on Capterra.
Key Features
Online booking & checkout — Mobile-ready online reservation and checkout flow with coupons, add-ons/upsells, and abandoned-cart recovery.
Command Center operations — Central dashboard for managing bookings, waitlists, and real-time availability across products and locations.
Staff & equipment scheduling — Schedule staff shifts and allocate equipment/resources against upcoming tours, tickets, and activities.
Point of sale (walk-up & phone) — In-person and phone sales support with real-time availability displays for walk-up ticketing and attractions.
Xolabot marketing automation — Automated marketing that targets abandoned-booking recovery and repeat-visit journeys to grow revenue.
Automated reporting — Customizable, automated business reports for data-driven decision making.
Xola App Store & API — 80+ third-party app integrations (including Airbnb Experiences) plus a public developer API for custom integrations.
Transparent transaction-fee pricing — No monthly subscription; Xola charges 2.39% + $0.30 per US booking, marketed as no hidden fees.
Pros & Cons
Pros
Transaction-fee pricing (2.39% + $0.30 per booking) with no monthly subscription, lowering the entry barrier for small operators
Broad feature set spanning booking, POS, marketing automation, and reporting in a single platform
80+ app integrations via the Xola App Store, including a direct Airbnb Experiences connection
Reports SOC 2 Type II and CCPA compliance, plus PCI DSS and SSO mentions on its security page
Strong self-reported reviews: 4.8/5 on G2 and 4.7/5 (573 reviews) on Capterra
Cons
Per-transaction pricing can cost more than a flat subscription for very high-volume operators
Non-US transaction rates are not published and require contacting Xola directly
No tiered plan breakdown (e.g., Basic/Pro/Enterprise) is publicly disclosed on the pricing page
Headquarters location and team size are not disclosed on the public site, limiting transparency for enterprise buyers